Why Buying Links is a Bad Idea

Why Buying Links is a Bad Idea

Quality backlink building requires work and patience. Whether you’re emailing a site administrator, submitting an application to write a guest post, making a pitch to a magazine, or doing things that are so amazing that people feel compelled to share them, they’re all about fostering relationships. It takes time to build quality backlinks.

The procedure of establishing white-hat links is too time-consuming for certain marketers. Marketers with impatience demand links immediately. Naturally, they purchase links from link sellers in an attempt to find shortcuts. Link vendors frequently boast about the amazing things they can do for your business, such as how purchasing links from them will bring in a ton of traffic and authority.

Sadly, what is supplied is, at best, mediocre and, at worst, detrimental to your company’s operations.

These seven factors make purchasing backlinks a dangerous and careless approach to digital marketing.

1. Buying backlinks is against the rules

Google makes it very clear that you shouldn’t purchase bought links. That is not in accordance with Google’s quality guidelines. Google outlines a number of link methods that could hurt your SEO rankings:

Purchasing or vending PageRank-passing links. This involves giving someone a “free” product in exchange for them writing about it and providing a link, exchanging goods or services for links, or exchanging money for postings that contain links.

It is best to follow the guidelines if you want to increase your website’s traffic from Google’s search engine. If Google finds out about any unnatural linkages or link patterns, it has multiple methods to identify them and may penalize, demote, or remove your listing from the index. Just ask OverStock, JCPenney, or Genius. In conclusion, keep in mind that Google takes link schemes very seriously.

2. Purchased links don’t have quantifiable monetary value

What does a link on a well-known website mean? What if bots are the only ones who visit the website? Should the measurements be valued equally even if they are identical? What would you be willing to pay? Ten dollars? Fifty dollars? One hundred dollars?

That is far less than what a link merchant will typically charge you. The average cost of a sponsored link, according to Ahrefs, is $361.44. This is a pretty precise sum for something that is difficult to measure.

3. There’s no guarantee backlinks will work

There is no assurance that your site will rank higher or see a boost in traffic just because it has a link on a DA80 site. If someone links to your website from a website with excellent analytics but minimal traffic from people, there’s usually no money-back guarantee. If they decide to place your link on a penalized website, there is actually not much you can do about it.

Also Read: Why Skyscraper Content Fails for You

4. Few humans will actually see it

Purchased links are frequently added to websites that receive very little in the way of significant traffic. Occasionally, it’s a private blog network, or PBN, which is a collection of blogs owned by the same individual that are connected but created to appear unrelated. Consider this: If these websites have impressive traffic figures but no one views the content or visits the pages, then who is actually finding out about your website?

Sounds like the old saying, “Does anyone care if a tree falls in the forest and no one hears it?”

When you buy links, you risk your existence on a search engine.

5. Paid links can directly harm your site

Paid links will almost always be detrimental to your website. It’s not a decent backlink profile. Paid links can make your site even worse off than it was before, whether it’s from spammy link language (such as “top lawyer attorney best legal”), placement on a penalized site, or an unnatural link penalty you received because 40 links suddenly appeared from a dubious domain.

You run the danger of disappearing from search results when you purchase links.

6.  It’s not a solid long-term strategy

Will you continue to purchase pricey links each and every month? A marketing strategy typically consists of multiple spearheads that work together to expand a market. It is possible to measure the plans, compute lead costs, and make decisions.

If your sole tactic is to “keep buying links,” you will unavoidably face penalties. All that needs to happen is time.

7. The positive impact is difficult to measure

How can we be sure that this connection brought in any revenue? How can we determine whether our investment has yielded a profit? A management or accountant will eventually start to inquire, “What return on investment did we see from buying all those expensive backlinks?”

Even though some people might jump to the conclusion that the sponsored links are to blame for the increase in organic traffic, is that really the case? Or might that expansion be the result of fresh content, enhanced SEO, or an alternative marketing initiative?

Determining the business return on investment resulting from a purchased link is challenging, if not impossible. It also doesn’t make a whole lot of financial sense.

Think about your end in mind while deciding which digital marketing strategies to use to achieve your objectives. Steer clear of strategies that are difficult to quantify, come at a large cost with little return, or have the potential to destroy the company. To put it briefly, stay away from purchasing backlinks.


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