Ultimate Backlink Analysis Guide

Ultimate Backlink Analysis Guide

Link development is and will remain a crucial component of rankings. Google has repeatedly said that one of their factors in determining a site’s ranking is its link profile. Therefore, a link-building plan must to be a regular part of your routine if you want to remain competitive.

However, how can one determine which backlinks to target? First, you need to assess the present link position of your website. A backlink analysis is useful in this situation. You may find out which links you are missing and where your rivals are obtaining their backlinks by analyzing your backlink profile.

As a link development company, we start by reviewing the backlink profiles of potential customers. This aids in our comprehension of the client’s advantages, disadvantages, and opportunities prior to putting a link-building plan into action.

This post will cover the significance of backlink analyses, how to carry them out, and what to do afterward.

What Is a Backlink Analysis?

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

A thorough evaluation of the backlink profile of your website is required when performing a backlink analysis. This thorough analysis offers insightful information about the effectiveness of your backlinks as well as their contextual significance, relevancy, and quality.

You may create successful link-building tactics by evaluating your backlinks and learning more about how they affect your search engine rankings. You can take remedial action to increase your website’s online exposure and pinpoint areas for search engine optimization (SEO) improvement by carefully analyzing your backlink profile.

In order to maximize the online visibility of your website and maintain an advantage over competitors in the always changing digital space, a comprehensive backlink analysis is essential.

Why is a Backlink Analysis Important for Link Building?

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

The acquisition of pertinent links is essential to the success of link building. Finding the most pertinent connections from reputable websites that validate your authority in your online topic is more important than having the most links. By extending your target audience and reaching those who might not be familiar enough with your website to look for it, inbound links aid in increasing traffic.

Before beginning a link-building effort, it is important to evaluate the opportunities, weaknesses, and strengths of your backlink profile. You may do this by conducting a backlink analysis.

Additionally, you can examine the backlink profile of your rivals. By doing this, you will be able to outperform them with better content and learn important information about where they are getting links.

Additionally, examining the quantity of websites that link to your material might reveal how beneficial readers find it. Your material is seen as having greater value the more websites link to it. Evaluating your backlink profile will assist you in making decisions about the direction of your content production plan.

Finally, you may evaluate the link equity of your portfolio and take action against any broken or spammy backlinks you discover by conducting a backlink analysis.

When to Perform a Backlink Analysis

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

The most effective method to comprehend the online performance of your website is to do a backlink study. You should frequently perform an examination to make sure everything is in functioning condition, just like with other SEO-related issues. Nonetheless, there are certain exceptional situations that necessitate a backlink study. Among them are:

  • A dip in rankings
  • A loss of traffic
  • Underperforming content
  • Algorithm updates
  • Before starting a link building campaign
  • After receiving a manual penalty

You may learn more about the quantity and quality of your backlinks and figure out how to get better SEO results by regularly performing a backlink analysis.

Tools You Need for a Backlink Analysis

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

It’s intimidating to manually search through thousands of backlinks. Fortunately, there are lots of third-party programs available to help with the labor-intensive tasks. Among them are:

These tools are all capable of doing some sort of link analysis. It’s crucial to investigate each tool to determine which best suits your requirements. To make sure you’re getting as much information as you can, you can even think about employing multiple tools.

Also Read: Backlink Gap Analysis for Link Opportunities

How to Conduct a Backlink Analysis

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

The next step in the process is to perform your backlink analysis after selecting your tool. Depending on your objectives, there are numerous ways to do an analysis, but each report needs to contain the following:

  • Referring domains 
  • Total number of links from each domain 
  • Quality metrics
  • Anchor text
  • Linking page
  • Index and URL status

Knowing these fundamentals is essential to comprehending your backlink profile. Gaining the most insights into your profile can be ensured by carefully extracting the link data. The next sections will use Majestic SEO as an example.

Step One: Identify Your Backlinks

Just enter the domain name into an SEO tool like Majestic SEO to find the overall number of backlinks pointing to your website. The tool will show you how many backlinks point to the website, which is a crucial indicator of the website’s authority.

This is a Majestic SEO screenshot:

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

It’s crucial to remember that without context, this figure is meaningless on its own. Compare the total number of referring domains and backlinks to your competitors’ websites to gain a better understanding of your site’s performance.

To determine which pages on your website are the most valuable, you can further divide the pages into categories. For example, you can assess how well your content performs by filtering blog postings. An in-depth examination of your target pages’ performance can be obtained by segmenting them instead. Regardless of your objectives, it is important to remember that counting the total number of backlinks is only the first step in evaluating the performance of your website.

Step Two: Analyze Unique Domains

You can carefully examine each backlink to determine its source, or your SEO tool will tell you how many distinct websites are linking to your website.

You can determine how many of your backlinks come from different websites by breaking out your backlink profile by unique domain.

Here’s how to use Majestic SEO to segment based on unique domains:

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

And this is how that screen appears:

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

As previously said, having a large number of backlinks—especially from spammy sites—does not help a website rank well in search engines. Rather, websites with high-quality backlinks are rewarded by search engines. Furthermore, a single website with thousands of backlinks may appear artificial to search engines, raising a warning sign.

Instead, to demonstrate to search engines that your website is equally authoritative, make sure you have backlinks from a variety of reliable, pertinent pages. Therefore, you may improve your link building approach and find new link chances by finding out which websites are already linked to yours.

Step Three: Inspect Link Quality

The quality of the links is the next element you should examine. Search engines search for links that are relevant from page to page. Nevertheless, these link metrics are considered by third-party technologies when rating a website, and they include:

When evaluating the quality of backlinks, third-party analytics are usually good indicators to take into account. These measurements, however, should never be taken as gospel; instead, you should interpret them with caution. Relevance and human value are two of a high-quality link’s most crucial components.

Relevance is a tool that search engines employ to filter out spammy connections and remove websites that don’t fit the profile of the backlinks you want. This makes the search process go more smoothly and guarantees that the websites in your backlink profile are the ones that best suit your requirements.

However, adding human value to your link-building approach increases the likelihood that the backlinks you have will improve the user experience on your website. Additionally, you’ll make sure that the backlinks you receive are from legitimate websites rather than fraudulent ones that merely have a nice appearance.

What Are Toxic Links? 

A backlink from another website that degrades your website’s SEO and rankings is known as a poisonous backlink. These links are regarded as manipulative or spammy. Furthermore, according to Google,

“Any links that have the intent to influence PageRank or a website’s position in Google search results could be viewed as a component of a link scheme and be against Google Webmaster Guidelines. This covers any actions that alter links pointing to or departing from your website.”

Among these linkages are:

  • Link networks
  • Links in the footer of a webpage
  • Web directory links
  • Links in blog comments
  • Article directory links
  • Exact-match anchor text
  • Paid links
  • Excessive link exchanges
  • Links from automated programs
  • Sponsored links

Step Four: Assess Anchor Text

Site links pointing to yours are displayed to you via anchor text. It gives search engines one more indication of significance. The anchor text for each backlink should be displayed by your SEO tool.

Use the left-side menu in Majestic SEO to find the anchor text:

Ultimate Backlink Analysis Guide

And this is how that screen appears:

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

When examining anchor text, bear the following recommended approaches in mind:

  • Use partial match anchor text: This method works well for highlighting context and focusing on long-tail keywords.Use partial match anchor text: 
  • Set expectations for the reader: Without the reader having to click on it, effective anchor text should explain the topic of the material.
  • Diversify the anchor text: Utilize distinct keywords to focus on comparable pages.
  • Change what you can, accept what you can’t: Although you can request that people alter the anchor text they use to link to your website, you often have to accept the options that are shown to you.

You can make sure all backlink sources are tailored to drive the greatest traffic to your website by scrutinizing your anchor text.

Step Five: Compare Competitors

It’s critical to assess your website’s performance in comparison to your rivals now that you have a comprehensive understanding of it. A backlink gap study may be performed with tools such as Ahrefs and Semrush, which will display the domains that link to your rivals.

By selecting “compare” from the left-side menu in Majestic SEO, you can compare the backlink profiles of competitors. After that, you may select any elements—such as a summary, backlink history, flow metric history, and topics—you want to compare.

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

This is the screen that should appear, allowing you to compare up to ten distinct root domains:

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

In the event that a gap analysis is not a possibility for you, you can still use your SEO tool to enter the URL of your rival and examine their backlink profile. Apply the same methodology to your own website. You can learn important things about your competitors by looking at their backlink profile, including:

  • Identifying top-performing content
  • Discovering websites that link to your competitors but not to you.

After the Backlink Analysis

Ultimate Backlink Analysis Guide
Ultimate Backlink Analysis Guide

After completing the backlink analysis procedure, what comes next? It could be intimidating to receive so much info if you are unsure of what to do next. Once you have knowledge of your backlink profile, you may do the following few steps.

  • Monitor your backlinks regularly.
  • Conduct manual outreach strategies with more precision.
  • Create content based on what performs well.
  • Outsource link building with a targeted audience. 
  • Check for link spam.
  • Submit a Disavow file. 

Any link-building plan that is successful must include a backlink analysis. You may increase your website’s online exposure by identifying areas for development, gaining useful insights into the quantity and quality of your backlinks, and implementing corrective steps by examining your backlink profile.

In the always changing digital market, regular backlink analysis will help you stay ahead of the curve and succeed over the long term. Thus, if you haven’t already, now is the perfect time to begin examining your backlink profile and advance your link-building efforts.

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