Step by Step Google Penalty Recovery

Step by Step Google Penalty Recovery

Received a penalty from Google?

You’re not by yourself.

Google issues more than 400,000 manual penalties each month. Not even the websites that are penalized by modifications to the core algorithm are included in that.

Positive news for you now:

Recovering from any Google penalty is doable.

Recovering from a Google penalty, however, is not for the timid. To attain the outcomes you require, you must be dedicated to the process and have the appropriate procedures in place.

I’ll outline my four-step Google penalty recovery technique in this blog article so you can get over any penalties you may have received.

Now let’s get going.

Identify What Penalty Hit Your Site Before To Make Any Changes

Determining the type of punishment you were struck with is the first step towards successfully recovering from a Google penalty.

Google penalties come in two varieties:

  1. Manual
  2. Algorithmic

What you have to do will depend on the kind of punishment you have. To overcome each, a distinct approach or a mix of approaches is needed.

1. Were You Hit By A Manual Penalty?

Employees of Google’s webspam or search quality teams impose manual fines. After looking over your website, they decide to manually take down your company’s website.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Typically, manual punishments originate from:

  •  Unnatural links to or from your website
  •  Spammy content or pages
  •  Manipulative structured markup
  •  Cloaked images and redirects

Google will notify you through Google Search Console if you have been subject to a manual Google penalty.

2. Were You Hit By An Algorithmic Penalty?

In the event that you were unaware…An algorithm powers Google search.

The algorithm, which determines which results a user should see, is essentially just a set of intricate mathematical formulae.

Rather of being initiated by a human, algorithmic fines are initiated by the Google search algorithm. Typically, there are two algorithmic penalties to be concerned about:

  1. Google Panda penalty
  2. Google Penguin penalty
Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Since its 2011 inception, Google Panda has grown to play a significant role in the core Google algorithm. Its main objective is to address content-related problems.

These consist of pages with extremely little content or pages with an excessive number of advertisements in relation to the content.

When Google Penguin was introduced in 2012, hundreds of websites experienced serious problems. Targeting websites that use dubious links to raise their ranks is its main objective.

For this reason, you should only ever create links of the highest caliber or work with reliable link-building companies that prioritize quality assurance.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

How To Recover From A Google Penalty Step By Step

Do you believe that Google has penalized you?

Just adhere to my detailed procedure for recovering from Google penalties. Using this exact technique with our own clients, I have successfully aided in the swift recovery of numerous enterprises.

The method is as follows.

Step 1: Examine Potential Ranking Issues

Prior to taking any action, you must comprehend what is going on.

You won’t succeed if you keep poking around in the dark looking for the “right fix.”

To start, look for any possible ranking concerns in these sources.

Google Analytics Check

Make sure your analytics tracking code is installed correctly by visiting Google Analytics first.

You’d be shocked at how frequently this is the issue.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Make sure everything is in order by using the Google Analytics Debugger addon.

Manual Penalty Review

To find out if your website has been subject to a manual penalty, visit Google Search Console. Select “Manual Actions” after selecting “Security & Manual Actions.”

Check this area for any error messages now.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Have you verified that a manual activity is causing the issue?

Make arrangements with an expert SEO agency to handle it. Solving manual penalties might be challenging.

Google Search Console Error Check

Look for any issues that Google Search Console may be reporting.

After selecting “Indexing,” click “Pages.”

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Any coverage problems will be indicated here by the Google search console.

Finally, you should review your online experience.

After selecting “Experience,” look over each of the reports listed below:

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Don’t worry if you discover any problems.

Simply address each one and send in the corrected versions for verification. Any significant mistakes that result in penalties ought to be noted in Google Search Console.

Recent Site Changes

Still unable to locate the problem?

Make sure you ask every team member (or developer) whether there have been any significant site modifications in the recent three months.

Some of the modifications users make and the impact they can have on your website will astound you.

Important: If you discover errors, don’t freak out.

When you’re panicking, you’ll make rash decisions based on feelings. Decisions should only be based on data. Continue with the remaining steps in the process.

Also Read: Finding and Monitoring Backlinks in Google

Step 2: Look Into Recent Algorithm Updates

Google regularly modifies its algorithm.

A decrease in traffic and site performance may be the result of an algorithmic modification. The upgrade may occasionally result in a penalty for you.

For this reason, it’s imperative to:

  •  Keep your eyes on Google algorithm updates
  •  Take action when needed

A really useful page from Moz tracks every Google change as it happens.

Look at their page to check if any of the updates correspond with the period when the performance of your website declined.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Discovered a relationship?

Examine the update’s intended audience and modify your website accordingly.

Numerous tools have been available over time to assist you in determining which improvements have had the most impact on your website and why.

Use one of these Google penalty checker tools to thoroughly examine updates and find solutions.

Step 3: Run A Complete SEO Audit On Your Site

It’s time to examine your own website and find any problems.

To be completed are two audits:

  1. SEO audit
  2. Content audit

By doing this, you can be sure that you find any problems that would have led to a Google penalty.

1. Complete An SEO Audit

Every six to twelve months, you should perform a thorough SEO assessment on your website.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Now here’s the thing:

It’s challenging to carry out a true technical SEO audit unless you have substantial SEO understanding. It takes a level of expertise that is truly only possessed by professional SEOs.

If you lack confidence, ask for assistance from a reputable organization.

Are you prepared to do your own SEO audit?

Take these five actions:

  1. Listen to your visitors – Conduct a survey and get input from your users.
  2. Manually observe problems – Examine your website and identify areas where the user experience could be enhanced.
  3. Perform technical spot checks – To determine whether there are any technical issues that require attention, conduct a quick technical SEO assessment.
  4. Scan your site with an SEO audit tool – Do a site assessment with a high-quality SEO tool.
  5. Create a plan of attack – Now that you have the knowledge required, create a plan to implement all of the changes.

2. Complete A Content Audit

The online persona of your company is its content.

While poor material might harm your reputation, good content will support the expansion of your company. A content audit identifies problems with material for:

  •  Quality
  •  Relevancy

To be sure that your content is promoting the growth of your website and business, both are crucial.

Surfer SEO is what I use for content audits.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

A SERP analyzer offered by Surfer SEO will:

  • Analyse each URL
  • Audit your content
  • Make suggestions for improvement

Really nice, huh?

The hard work is all done by Surfer SEO. All you need to do is adhere to the suggestions.

See my Surfer SEO review for guidance on conducting a thorough content assessment.

Step 4. Clean Up Your Backlink Profile

Tightening up your link profile is essential if you need to bounce back from a Google penalty.

Here’s how to handle it on your own.

1. Find And Identify All Your Bad Links

To identify and eliminate harmful backlinks, you must perform a backlink audit.

There are two instruments needed for this task:

  1. Google Search Console
  2. Moz

A list of all the domains that link to you can be found in the Google search console. After logging in, select “Links” from the left sidebar of your GSC account.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Select “Export External Links.”

Not every hyperlink to your website will be listed in full by Google Search Console. To ensure that you have them all, you should cross-reference using a different SEO tool.

For more backlinks, use the Moz Open Site Explorer tool. You must first register for a free account before adding your domain.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Export the link list that Moz has discovered now. There should now be two lists of backlinks for you.

Assessing each link and identifying the problematic ones is the last task. You’ll need to utilize the appropriate tool for this.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Enter Monitor Backlinks and upload both of your backlink lists.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Along with the lists you recently supplied, Monitor Backlinks leverages Ahrefs API and Google Analytics to locate additional links, so you won’t miss a single one.

To be ready to eliminate the problematic links, use Monitor Backlinks to assess each link.

Use my how to remove poor backlinks guide if you need additional assistance identifying and eliminating harmful backlinks.

2. Request Removal Of The Bad Links

After compiling a list of links you wish to delete, you must contact the owners of each website and request the links be taken down.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

To get the site owner’s name and email address, use a service such as Hunter.io.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

I suggest using a program like BuzzStream if you need to contact a lot of site owners. Sending automated follow-up emails and keeping track of every email sent is really simple with it.

A word of caution: When requesting the removal of a link, be kind and kind. Being courteous will go a long way because the site owner is assisting you.

3. Disavow The Remaining Bad Backlinks

Certain websites simply don’t reply.

It’s time to change tactics after attempting a few follow-up emails but not getting any answer.

Requesting that Google disregard a link is known as disavowing a link. Should the link disavow be effective, those malicious links will not be used against you.

Here is a step-by-step guide on disavowing backlinks:

To submit a disavow report to Google, you will need to create one. I make use of Monitor Backlinks for this.

It should be easy for you to choose which of your hyperlinks to disavow as you should already have a comprehensive list of them.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

All that’s left to do is upload the report to Google. Just submit your file and use the Google Disavow Tool.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

Just ensure that, prior to submitting the report, you have chosen the appropriate backlinks.

How Long Does It Take To Recover From A Google Penalty?

This is the most important query.

Recovering from a Google penalty is difficult and will take a lot of work on your part. For this reason, if you are not certain, I always advise you to seek a professional recovery service to handle it.

You should allow between ten and thirty days for manual penalties. It will mostly rely on how soon a member of the Google team notices your modifications.

Step by Step Google Penalty Recovery
Step by Step Google Penalty Recovery

You can expedite the process by sending them an email.

The case with algorithmic penalties is distinct. Over a period of six months, recovery from this type of penalty is possible.

The best course of action is to regain confidence in the Google search algorithm because there are numerous elements that could influence this.

See how we assisted our client in overcoming an algorithmic penalty imposed on by a Google core algorithm change by reading our case study on core update recovery.

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