Podcasts are gaining attention as a great way to earn natural backlinks and boost your website’s visibility. High-quality content is key to attracting these backlinks, and podcasts are no exception. This article breaks down the five main strategies for using podcasts in your link-building efforts and highlights their growing role in SEO.
A solid link-building strategy relies on creating valuable content that other sites want to link to. While blog posts are often the go-to for backlinks, this article explores how podcasts can enhance your link-building approach.
Podcasts offer several benefits for link-building:
- Boosts Visibility: High-quality links are crucial for SEO, and ranking well on Google’s search results will make your site more visible to potential visitors.
- Builds Credibility: The higher your site ranks, the more trustworthy you appear to potential customers.
- Increases Referral Traffic: If popular sites link to your podcast, their visitors are more likely to check out your site, potentially growing your social media following or email subscribers.
- Builds Relationships: Engaging in guest appearances, social media conversations, and email exchanges can help you build valuable connections with other industry players.
This article will dive into five effective ways to use podcasts for link-building.
Five Ways To Build Links Using Podcasts
1. Choose the Right Topic
Before you start your podcast, think about which businesses and industries you’d like to get backlinks from. It’s important to create episodes that fit well with their content and catch their audience’s interest. Here are two strategies you can use:
First, you could focus on a niche topic like “advertising for small businesses.” This would make your podcast episodes especially relevant to small business websites, particularly those focused on advertising. While it might be a bit harder to find backlink opportunities, this approach will help you become an authority in that niche.
Alternatively, you could choose a broader topic like “advertising” and create episodes that appeal to a wider range of potential backlink sources. This approach increases the number of websites that might link back to you, making outreach easier.
Once you’ve chosen your podcast topic and title, aim to release at least three episodes. More than 60% of adult podcast listeners tend to listen to multiple episodes in one sitting, so having more content available can keep them engaged and improve your chances of earning backlinks.
2. Host Podcast Episodes on Your Website
Hosting your podcast episodes on your website is a key part of any link-building strategy because it gives other sites a great place to link back to.
You can upload your podcast files to services like Buzzsprout and then embed those episodes on your own site, separate from your regular blog posts. Here are a few ways to do this:
- Host your podcast on your blog: Create a dedicated section on your blog just for podcast episodes.
- Use a specific URL for each episode: For example, have URLs like “https://www.unboundb2b.com/podcast/how-b2b-marketers-survive-the-shifting-economy/” for each episode.
- Embed episodes in relevant blog posts: Add your podcast episodes to articles that relate to the podcast content.
Don’t forget to also submit your podcast to directories like Google Podcasts, Audible, Amazon Music, Apple Podcasts, and Spotify.
Apple Podcasts is the top choice with 37.4% of listeners, followed by Spotify at 26.8%. Although Google Podcasts has a smaller share at 2.4%, listing there can still attract Android users and broaden your audience.
Also Read: Using HARO to Gain 100s of Backlinks
3. Be a Guest on Other Industry Podcasts
Starting your own podcast is a fantastic way to get noticed as a thought leader in your field. But don’t forget how valuable it is to appear as a guest on other podcasts too. It’s a great way to promote both your brand and yourself.
Most podcast hosts are on the lookout for engaging and knowledgeable guests who can offer valuable insights to their audience. If you have unique expertise or an interesting perspective, it should be pretty straightforward to land spots on industry podcasts.
When you’re featured as a guest, you get natural exposure from the podcast’s fans and followers. They might check out your website, subscribe to your podcast, or even buy your products or services.
4. Connect With Other Podcasters
Building a strong network of podcasters is just as important as being a guest on their shows. Connecting with other podcasters can be a great way to exchange ideas, improve your own show, and grow your audience.
You might even team up for a joint episode that you both promote. This can help you attract new listeners and earn some valuable backlinks.
Once you’ve built up your credibility, you can invite others to be guests on your podcast. This not only introduces your show to their audience but can also drive more traffic to your content.
5. Personalize Your Outreach
Personalized email outreach can really boost your conversion and click-through rates. So, it’s crucial to tailor your emails for each potential backlink opportunity.
Start by choosing episodes from your podcast that match the interests of each recipient. You can even send different emails for the same episode, but make sure each one is customized to fit the recipient’s needs—don’t just copy and paste!
In your email, describe the episode’s topic, explain why it’s a great fit for their content, and show how it will benefit their readers. Highlight that your podcast offers something fresh and unique compared to typical blog posts.
Remember, with global podcast listeners expected to hit 504.9 million by 2024, emphasizing the unique value of your podcast episode can make it especially appealing to potential backlink partners.
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