Overcoming Challenges in Tiered Link Building

Overcoming Challenges in Tiered Link Building

It’s not all backlinks equal. While most are just mediocre, some are quite strong. Strangely enough, there is an SEO tactic out there that claims this isn’t the only one. We’ll examine tiered link building in this post and discuss whether or not it’s a good way to influence the strength of your backlink profile.

What is tiered link building

Let’s start by learning the fundamentals before moving on to the how-to for creating links. Building backlinks for your backlinks is the goal of tier-based link building. Increasing the quantity of link juice transferred from your backlink profile to your primary website is the key objective.

The way it operates is that each tier 2 backlink is pointed to by a few tier 2 backlinks, which are pointed to by a few tier 3 backlinks, and each tier 1 backlink is pointed to by a tier 1 backlink:

Overcoming Challenges in Tiered Link Building
Overcoming Challenges in Tiered Link Building

What are the benefits of tiered link building

Tiered link building seems like a ridiculous concept at first. Why not have every hyperlink pointing to your website point directly to it? Second- and third-tier backlinks add to the complexity. Here are a few of the most well-known advantages of having a tiered backlink profile, assuming the backlinks are high-quality; see here for how to do so:

Cheap link juice

Good backlinks cost money and take effort to build. Suppose you would like to contribute as a guest writer to a reputable trade blog. The price will probably range from a few hundred to a few thousand dollars. failing to factor in the time needed to draft and update the content. Therefore, the amount of high-quality backlinks you can spend to build generally has a limit.

Creating lesser quality backlinks to your initial hyperlinks is one technique to address this issue. Low-quality backlinks are easily obtained and take very little time to build. They can be constructed in large quantities at a significantly lower cost, increasing the impact of your initial backlinks.

Easy risk management

Having a few degrees of separation between your primary website and your lesser quality backlinks is actually quite handy. Let’s say you believe a specific set of second or third tier backlinks is detrimental to your website. All you need to do is take the next step and eliminate the backlink that leads to your website. You take out hundreds or even thousands of hyperlinks from your profile with a single, tidy cut.

More room for error

The impact of your major backlinks is greater than that of second- and third-tier backlinks. Since they do not refer directly to your website, it will not be impacted even if they do not follow any of Google’s standards. Not right away.

It implies that you can play with your tiered backlinks much more daringly. You can experiment with various backlink-building tools, try various platforms for profile creation and commenting, and be as conceited as you like. Try several approaches to determine which ones work and which don’t, and quickly delete any backlinks that pose a risk to your website.

Also Read: How to Leverage Link Reclamation

Hidden self-promotion

The majority of internet groups strongly discourage self-promotion. There’s usually a limit on how many times you can link back to your own website, even if you write a paid guest post. So why not link to one of your tier 1 pages instead of your own website? You won’t run the risk of being accused of self-promotion and will receive some link juice in your approximate direction.

Believable backlink profile

The difficulty for those of you creating backlinks synthetically is making them appear natural. This means that links from a range of websites, such as blogs, forums, social networks, and many more, should be included in addition to a good balance of dofollow and nofollow links as well as high- and low-quality connections. Furthermore, as Google is becoming increasingly adept at spotting link schemes, these backlink profiles must get more complex.

Link diversity and depth can be increased in this way by using a tiered backlink profile. It lets you inject some well-organized disarray into your linking strategy, potentially confusing Google.

What are the risks of tiered link building

At best, tiered link development is a gray-hat SEO tactic, thus there are certain hazards involved:

Opportunity cost

Using tiered link development on your website may require some effort and financial investment. Nevertheless, second- and third-tier backlinks have very little effect on your rankings. Therefore, the largest danger here is that you are not making prudent resource investments. When you can afford to stop wasting time on tiered link development, there is a long list of SEO strategies you should implement first.

Penalty risk

Creating a credible backlink profile requires more skill than knowledge. Should you overdo it, you may violate several Google standards, specifically those that prohibit link schemes, automatically created content, and scraped content. In the best-case scenario, Google will disregard a portion of your backlink profile. In the worst case, your website may be deindexed or subject to a manual action.

Future losses

The majority of link schemes and other unethical SEO practices are seen as temporary solutions. Either Google will eventually figure out your tactics, or you will become weary of maintaining your phony backlinks and the whole thing will collapse. You may have to start over depending on the other tactics you are using. Thus, even if you choose to experiment with tiered links, be sure that this is only a component of your larger plan. Better still, a tiny one.

How to build first, second, and third-tier links

Generally speaking, the farther you go from your website, the lower the quality and expense of your links get.

First-tier links

Your standard backlinks pointing straight to your website are known as first-tier connections. These connections ought to be impenetrable. First-tier links should meet additional requirements for high-quality backlinks and be inserted editorially into original content.

The most effective method for creating first-tier links is to locate well-known websites in your niche and request guest posts from them. With just a few clicks, those of you who utilize SEO SpyGlass can locate top-tier prospects. Select Domain Comparison > Link Intersection, then include a couple of your rivals. By comparing your backlink profiles, the program will identify the websites that link to your rivals but not to you yet:

Overcoming Challenges in Tiered Link Building
Overcoming Challenges in Tiered Link Building

The best thing about this approach is that it allows you to identify potential customers who are open to working with you, have no exclusive relationships with any of your rivals, and are interested in your specialty. They will be more inclined to take your guest post idea into consideration because of all of these criteria.

Use the filters to eliminate websites with low authority from the list as an additional step. Don’t forget to eliminate any websites that don’t have dofollow links. You now possess a list of excellent backlink opportunities.

Starting your own blog on a site that accepts dofollow links is the second best approach to develop first-tier links. This method’s advantage is that it has no entry barriers. It is not necessary for you to go through an editorial screening process or pay someone to have your work placed. This method’s main disadvantage is how labor-intensive it is. It would require you to create several barely functional websites, then populate them with content.

Overcoming Challenges in Tiered Link Building
Overcoming Challenges in Tiered Link Building

Experts in black hat SEO advise building a few first-tier links—typically no more than five. It is advised that you compose a few original pieces for the content and then meticulously rewrite them for each of your fictitious sites. Make sure the articles link to other industry websites, not just yours, to allay suspicions.

Second-tier links

There are slightly less restrictions for second-tier linkages. Second-tier links should ideally be inserted into your other guest posts on websites with a lot of authority. However, everything that isn’t blatant spam is OK. Acceptable sources of second-tier backlinks include web 2.0 posts, profile links, article directories, high-quality PBNs, and social bookmarks. as long as you are willing to manually insert the links and there is comprehensible context.

Overcoming Challenges in Tiered Link Building
Overcoming Challenges in Tiered Link Building

For every first-tier backlink, it is advised to build a few second-tier backlinks. Ensure that the anchor texts, settings, and sources remain diverse.

Third-tier links

Lastly, you can relax a bit when it comes to third-tier links. Using programs like GSA or RankerX to automatically generate backlinks at scale is acceptable at this point. This time, you can descend below the level of blog comments, as well as subpar directories, web 2.0s, and bookmark websites. The sole guideline that applies in this case is that your third-tier links should only point to second-tier links. Both your primary website and your first-tier link partners shouldn’t be compromised.

Overcoming Challenges in Tiered Link Building
Overcoming Challenges in Tiered Link Building

There ought to be a tonne of third-tier links right now. First of all, a large number of these automated links will eventually vanish and very few will be indexed by Google. Secondly, because third-tier links to your website transfer very little authority. Therefore, you would need to build hundreds of third-tier backlinks if you wanted to make a difference.

When to consider tiered link building

Building links in a tiered fashion is a classic gray-hat SEO strategy. These days, link-building methods are so difficult to get away with when it comes to Google’s algorithm. These days, some black-hat SEO specialists advise creating five to ten levels of backlinks with the best PBNs and the strictest automation settings. Put another way, creating a decent fake backlink profile is now nearly as difficult as creating a legitimate one. However, there are several situations in which creating tiers of links makes sense:

When you have no other choice

Establishing a large-scale presence in a highly competitive market may make building reputable backlinks impossible. Tiered link building can assist you in gaining some initial traction in this situation. However, bear in mind that it is a very short-term approach that carries a risk of punishment, so before moving forward, carefully weigh all the advantages and disadvantages.

When you have organic opportunities

If you have the chance to link to another one of your guest posts while making an SEO guest post, by all means take use of it. Alternatively, let’s say your guest article was just published by a partner. If you assist them in promoting it through your own channels, you may receive a few natural second-tier backlinks from your audience. Essentially, keep an eye out for natural ways to build backlinks for both your backlink partners and yourself.


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