How to Use Google Search Console for Link Analysis

How to Use Google Search Console for Link Analysis

What kind of information is important to your readers? How do they come across your website? Do you have any technical SEO difficulties that need to be addressed?

All of these questions and a lot more may be answered with Google Search Console.

It is one of the most feature-rich SEO tools available and is totally free.

Which raises the question of why so many internet businesses are unaware of it.

The intricacy and unintuitive layout of Google Search Console may be among the reasons why so many marketers fail to recognize its significance for SEO.

However, that’s still not a good enough justification to pass on some potentially game-changing discoveries that may dramatically raise your company’s profile.

We’ll cover all the fundamentals, demonstrate how to use it, and consolidate your understanding of this incredible tool in this essay on Google Search.

Next, we’ll share insights from over 100 experts who have shared their special techniques for using Google Search Console to boost traffic and rankings.

What is Google Search Console?

Google Search Console (GSC) is a free Google tool that assists you in maintaining the digital presence of your website, diagnosing technical SEO issues, and monitoring the SEO performance of your website.

Because it offers the most up-to-date, real-time SEO data accessible, the tool is a crucial component of your SEO recipe.

It’s a little ridiculous that Google Search Console is completely free to use for anything from tracking security vulnerabilities to search performance and user experience-related metrics.

Google Search Console is a one-stop shop for SEO for startups and marketers who are just learning about optimization and SEO in general.

Why is Google Search Console Important for SEO?

By far the most effective way for Google and SEO managers to exchange pertinent data is through Google Search Console.

No other SEO tool on the market can match some of the capabilities and data it provides for enhancing SEO performance, both in terms of technology and content.

Here’s how to enhance SEO with Google Search Console:

  • Track metrics such as average position, click-through rate (CTR), traffic data, keyword ranking, and organic traffic.
  • Monitor index coverage and verify that Google crawlers are correctly indexing webpages.
  • Determine sitemaps, deletions, and disavow files.
  • Verify that Core Web Vitals and page experience are operating as intended.
  • Investigate and pinpoint problems with mobile usability.
  • Look at the manual actions and security concerns that Google highlighted
  • Examine important backlink information, such as anchor text allocation, top linking pages and sites, external and internal connections, and linkages within.

All of this assists you in monitoring, identifying, and enhancing your SEO performance.

Get Started with Google Search Console

One of the primary reasons why so many SEOs are reluctant to use Google Search Console is that getting started with it can be a little tricky.

You should be able to follow the process easily because we have divided it up into multiple sections.

This is the Google Search Console setup process.

  • Open an Account
  • Verify Site Ownership
  • Add a Sitemap to Google Search Console
  • Add a User to Google Search Console

Set Up a Google Search Console Account

Visit the official Google Search Console page to register an account if you don’t already have one.

Next, add your website address to the domain or URL prefix tab (as shown below) and choose a property type.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

Lastly, use your Google Analytics tracking ID to confirm that you are the owner of the website.

As a quick reminder, go to Admin > Property Settings > Basic Settings > Tracking ID to find the Google Analytics tracking ID.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

You can use the sidebar to access Google Search Console the next time you log into your Google Analytics account.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

Verify Site Ownership

In order to retrieve data from Google Search Console, you must first authenticate the owner of the website. Depending on the property type you added, there are two methods you can accomplish this besides using your Google Analytics monitoring ID.

The first one is Domain Property Verification, which you may begin by confirming that any of the services listed has your domain registered.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

In such case, choose your service provider and click “Start verification.” All you have to do is log into your account and proceed as directed from there.

Choose “Any DNS provider” if you are unable to locate your registrant.

Next, choose your domain, go into your domain provider account, and search for the DNS (or domain name servers) management option.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

After selecting the Add TXT record option, copy and paste the record from Google Search Console. Save it and make sure it’s correct.

URL Prefix Property Verification is the second type of verification.

You can accomplish this in a few different ways, but uploading an HTML file to your website is the suggested approach.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

Add a Sitemap to Google Search Console

Because it makes it easier for Google to locate and crawl key material on your website, adding a sitemap to Google Search Console is crucial.

Simply copy the URL of your XML sitemap into the “Enter sitemap URL” box when you go to “Sitemaps” in Search Console to submit a sitemap. Next, click “Submit.”

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

Add a User to Google Search Console

Individuals with access to any or all of the data in Google Search Console are referred to as users.

There are three types of users: Owner, Full, and Restricted.

You take ownership of a property when you validate it through the Search Console.

This means that by going to Search Console >, you can add new users. Select a property > Users & Permissions > Settings Include user

Enter their email address and choose between restricted or full access. You may always return and edit your preferences if you want to revoke or modify access.

Understanding Google Search Console Features and Reports

SEOs can use a variety of data and tools from Google Search Console, but navigating through them isn’t exactly straightforward.

Let’s go over each of the many SEO reports and capabilities available in Google Search Console and explain what they mean.

  • Google Search Console Overview
  • URL Inspection Tool
  • Performance Report
  • Index Report
  • Experience Report
  • Security Issues Report
  • Manual Actions
  • Links Report

Google Search Console Overview Report

An Overview report with a synopsis of your website or property will be the first thing you see when you go into your Google Search Console account.

In essence, it’s a summary of the most important GSC data for your website.

Metrics like indexed pages and manual actions are captured in the Overview report. Additionally, by clicking on one of the provided links, you may view additional specialized information like Search Analytics, Sitemaps, and Crawl Errors.

This report can be used to quickly discover more significant problems and assess the overall performance of your website.

URL Inspection Tool

Utilizing the URL inspection tool, you may observe how Google perceives a particular page on your website.

If a page doesn’t show up in search results, you can use the tool to see if Google has crawled or indexed it and to troubleshoot the issue.

You can also find faults related to HTML, JavaScript, and mobile usability and notify your development team of their need to be corrected.

To utilize the tool, just copy and paste the relevant page’s URL, then hit enter.

This will open a window allowing you to view page results and determine whether the URL is indexed.

Performance Report

Users may learn a lot about the search engine performance of your website from the Performance Report.

This report’s first section highlights search features including highlighted snippets.

Four search types are available for you to investigate: Web, Image, Video, and News.

By clicking the “Search Type” option, you can modify the default Web search.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

Four measures are shown at the top of the Performance Report:

  • Total Clicks – How frequently people click through to your website from search results.
  • Total Impressions – The quantity of times a search result showed your website.
  • Average CTR – percentage of typical user click-throughs to your website from the search results.
  • Average Position – The average position of your website in search results, as the name implies.
How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

Six distinct dimensions of performance data are available to consumers at the bottom of the Performance Report:

  • Queries – shows the most popular search terms and keyword usage.
  • Pages – the top-ranked webpages are displayed.
  • Countries – top nations
  • Devices – Displays the most popular devices used by visitors (desktop, tablet, and mobile).
  • Search Appearance – displays the various results that the website was shown in.
  • Search Appearance – uses date to order the impressions and clicks.

Index Report

You can see whether Google is crawling your website and whether there are any issues stopping your pages from being indexed by looking at the index report.

Upon launching the report, you will see a straightforward chart that illustrates variations in the quantity of indexed pages (during the previous ninety days).

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

Different statuses are represented by four colors:

  • Red – Error
  • Yellow – Applicable with caution
  • Green – Fully legitimate
  • Grey – Not Included

Obviously, since errors are the largest obstacle to your material being indexed, you should address them first.

Also Read: How to Optimize for Local SEO

Experience Report

You can obtain information about the user experience that visitors to your website have via the Experience report.

Google analyzes experience data for particular URLs on your website as ranking criteria for URLs that appear in search results, as shown in this report.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

This is the standard by which Google operates:

  • Core Web Vitals – evaluates the responsiveness, stability, and speed at which pages load on your website. A rating of Good, Needs Improvement, or Poor is available to you.
  • Mobile Usability – The mobile URL cannot have any mobile usability problems in order to receive a “Good” ranking on mobile devices.
  • HTTPS Usage – Pages have to be served over HTTPS to get a ‘Good’ page ranking in Google search.

Security Issues Report

Any evidence that could indicate your website has been hacked or that it is acting strangely and might endanger a visitor is displayed in the Security Issues report.

Google uses the term “acting suspiciously” to describe phishing scams and the placement of malware on a visitor’s machine.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

When a visitor tries to open your page and discovers that it has a security flaw, they usually see a warning label in the search results or a warning page.

Three types of security issues exist:

  • Hacked content – content that was added to your website without your consent.
  • Malware/Unwanted Software – software designed to damage a guest’s gadget.
  • Social Engineering – Dangerous content that can make the visitors do something risky (e.g. divulge personal information).

Manual Actions

This report lets you know if your website has been the target of any manual activities.

Stated differently, the question is if any pages violate Google’s webmaster quality criteria, which can lead to search result shadow bans.

You’ll be notified via the Search Console message center if manual action affects one of your pages.

Links Report

Every link referring to your website is shown in the Links report.

You should be aware, nevertheless, that links that affect your site’s search engine rating are not displayed in this report.

Rather, it exclusively concentrates on links that negatively impact the SERP rank.

The report has internal and external link columns.

There are three reports available for external links: Top Linked Pages, Top Linking Sites, and Top Linking Text.

There is just one report for internal links, called Top Linked Pages.

You can click on the gateway to view additional findings included in any of these reports.

For example, we can view Top Target Pages (the most commonly linked pages from the website) if we enlarge the Top Linked Pages report.

How to Use Google Search Console for SEO: 20 Pro Tips

After going over some of the fundamentals of Google Search Console, let’s look at some advice from the SEOs we spoke with.

Here are some of the top Google Search Console SEO suggestions from the more than 100 marketers we spoke with.

Use Search Console for Keyword Research

The Performance Report from Google Search Console has a lot of the fundamental information you’ll need for SEO. Among them are the terms that your website and its pages appear for, which the tool refers to as “queries.”

To begin researching keywords with Google Search Console, sign in, select Performance, and then navigate to the Queries tab at the bottom of the page.

By default, the Queries tab will be used.

You may go through and navigate through the list beneath it to view every keyword that appears in search results for your whole website.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

You’ll need to take a few more steps if you want to check what keywords each of your individual pages ranks for. Select the page you wish to review by first clicking the Pages tab.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

Click the “Queries” tab once more now. This is where you can view every term that the particular page you chose in the previous step ranks for.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

To view the keywords for a different page, go back to the Pages tab, select the next page to view, dismiss the page you are presently on, and then click Queries once more.

The keyword tool in Google Search Console can also be utilized to enhance local SEO.

Tony Mastri of MARION Marketing Agency conducts things in this manner.

“I usually include a URL query in the GMB primary website field, and then utilize Google Search Console to determine the keywords that users are using to locate and select my local listings,” Mastri explains.

“You can distinguish between standard and local organic clicks to a page by utilizing the Exact URL page filter in GSC. This offers detailed search phrase data that can help with local SEO campaigns.

Check Your Average Position for Specific Queries

The average position is another measure that may be found in the performance report. Position describes your ranking for a given set of terms in the search results.

If you are among the top results, you are at number one. If you are on page two, you may be at position 11.

The average position for each keyword you rank for is calculated by dividing the sum of your positions by the entire number of keywords.

A respectable average position in GSC is anything around 30 or lower, even though it’s not the best measure of the overall health of your site.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

The average of your placements for each term your entire website ranks for is displayed in the general report. It displays the average of positions for all keywords that a certain page ranks for when you filter by page.

The average position is typically not the most useful piece of information because of this. You can see your ranking for each specific keyword, though, if you scroll down to the table behind the graph. Furthermore, this data may be even more revealing.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

With the help of this data, you can track changes in your rankings following on-site modifications and optimizations in addition to seeing precisely where each page of your website ranks for particular keywords.

Check for Website Coverage Issues

You can find out exactly how many pages of your website Google has indexed by using the Coverage Report feature of Google Search Console.

To view the data, click Pages in the index report.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

It is advised for larger sites to compare the number of pages you have provided using an XML sitemap with the actual number of pages that Google has indexed.

One of the most crucial actions you can do to find out if your website has problems with crawling, indexing, and/or content duplication is to take this step.

If a certain page on your website appears to be missing from Google’s index, you can use the URL inspection tool to request that Google index it.

  • To inspect the URL, click it.
  • Copy and paste the desired URL into the search field, then give it some time for Google to finish testing it.
  • Click Request Indexing if Google detects no issues.
How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

The time it takes Google to process your request, crawl the website, and index it could range from a few hours to several days.

Identify Crawl Errors and Unindexable Pages

In order to temporarily stop Google from scanning a page, developers will occasionally apply canonical or no-index tags to it. However, they might neglect to remove the tags afterwards.

In other cases, you may remove a page without remembering to reroute it to another one.

Thankfully, Google Search Console records these kinds of issues, so you don’t have to go through every page’s HTML code to check for mistakes.

By clicking Pages and looking over the information displayed, you can locate these mistakes in the Index report. You can find out why specific pages haven’t been indexed by using Google Search Console.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

The Google Search Console Page indexing tool provides an explanation for each non-indexed page in addition to displaying the non-indexed sites. It can assist you in determining a variety of problems, including indexing flaws made by developers, 404 errors on pages, and more.

Google has previously indexed broken or outdated links, which are typically the cause of 404 errors. However, you may quickly identify URLs on your domain that are causing them with this capability.

Optimize Your Website Pages for Mobile Search

It is now more important than ever that every page on your website be optimized for mobile devices, thanks to Google’s implementation of its mobile-first indexing.

Fortunately, Google Search Console makes it simple to identify any problems with mobile pages.

Simply select “Mobile Usability” and check to see if there are any mistakes. If yes, continue reading the page for additional information.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

With Google Search Console, you can easily verify whether your website’s pages load quickly, are responsive, and have all the pieces that make up the page fit together properly (such making sure the fonts aren’t too small for mobile devices).

The finest part is that you can also find out what needs to be fixed with this program. This guarantees that visitors to your webpages will have a better mobile experience and that your websites will rank higher in search results.

Check Your Backlink Profile

The Links Report in Google Search Console displays the websites that have linked to your website, the most often linked-to pages on other websites, and the pages with the most links.

Click the “Links” tab, then select “More” under “Top linking sites” to view all of your inbound links. This will display all of the backlinks pointing to your website.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

See if Your Site Has Any Penalties

Google may take manual action against your website and remove it entirely from the index if it finds that your site does not comply with its quality standards.

Manual activities are typically the outcome of practices like keyword stuffing, deceptive redirection, purchasing backlinks, and posting low-quality or scraped content.

It’s worth seeing whether you’ve received a manual penalty if you or someone you hired to work on your site has ever used dubious tactics to improve your SEO.

However, for items that other people have done to your site, you may also receive a manual punishment.

Google may remove your website from its index if it thinks it was hacked. If your website has a lot of untrustworthy comments with links pointing to dubious websites, it may also penalize you.

Ideally, you won’t have to worry about manual fines at all, but it’s still worth checking the “Manual actions” report to see whether you’ve been hit with one if your traffic is dropping off quickly and you’re not sure why. If so, you can locate guidance on resolving the problem and getting your website reindexed.

Use International Targeting Report for Prioritizing a Specific Country in Search Results

Site owners can prioritize particular nations in search results by using the “Country” tab in the International Targeting report.

This is significant because a person in Greece and a user in the UK may see different search results.

By using a generic domain (.com or.org), you can assist Google in determining which nations are most important to you.

However, if you use a domain with a country code (like.fr), you are already connected to a certain place (France in this case). This prevents you from giving a specific location.

According to Anjana Wickramaratne of Active Digi Solutions, “one tip for using Google Search Console to track SERPs would be to keep an eye on the countries tab that shows your results.”

“Some individuals are only interested in the Google Search Console queries that a company ranks for, but the nations that a company ranks for are also important.” You can modify your future SEO methods to target the desired countries by keeping an eye on the nations that appear in your SERPs.

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

Analyze Mobile vs. Desktop Traffic

You should try to analyze and find ways to optimize both desktop and mobile traffic in order to stay on top of both “fronts.”

Even though more searches are made on mobile devices (64%) than on desktop computers (36%), many businesses make the error of concentrating just on desktop traffic.

Finn Hayden from You Well suggests examining the gadgets mentioned in the performance report. Most companies overlook the possibility that mobile devices will account for the bulk of their traffic and that their mobile results would probably be different from their desktop rankings.

“The Devices section of Search Console’s performance report allows you to see which devices are bringing in the most visitors to your website.”

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

“You can pull out some great reports from here that will really help show you if your SEO work is effective,” says Hayden in his explanation. For instance, if your SEO is effective, you ought to notice a steady rise in mobile traffic.

Prevent Keyword Cannibalization Issues

When your website’s content contains an excessive number of the same or related keywords, Google becomes confused about which page to rank higher, a phenomenon known as “keyword cannibalization.”

When a website that you didn’t want to prioritize ranks higher, this could be an issue.

Kiera Lavington of Candour says the following concerning this problem: “Use the Performance Report to identify potential keyword cannibalization issues by using the Query filter to filter to a target term.” Examine the pages that appear for the chosen phrase, and then use the “Compare” option in the page filter to compare the top two pages (based on impressions).

“You can examine where pages dropped in and out of Google’s search results for the target phrase by utilizing the “Impressions” or “Average Position” tab.”

“If you can identify instances where one of the pages starts to rank and the other page drops, that will set you on your way but won’t be conclusive in identifying a cannibalization issue,” Lavington says.

“You can decide whether or not this is a cannibalization issue with more investigation.”

Check the Canonical Domain Settings

The domain version that is your preferred indexing version is known as the canonical domain.

Google makes use of this data to identify which domain you want indexed and to penalize duplicate content.

You should “make sure to select the canonical domain you prefer within Google Search Console,” advises Tomas Hoyos of Voro.

To put it another way, you should indicate if you like to have “www” or not in front of your domain name (e.g., voro.com)

If you don’t, Google may consider your domain’s www and non-www versions to be separate, which means you will have to split the credit for clicks, page views, backlinks, and engagement between the two domains. Your SEO will suffer as a result,” says Hoyos.

Change Meta Tags and Monitor the CTR Impact

The text excerpts that appear beneath an article’s title and provide an explanation of its content are called meta tags.

They are primarily used to inform Google about the purpose of the web page and are only included in the source code of the website, not the actual page.

Since these text snippets have a big impact on off-page SEO, you should experiment with different meta tags to see how they affect your total CTR.

Nick Swan of Sanitycheck states, “We always pay close attention to the CTR of our top keywords and pages.” “Our internal data shows that when we increase our CTR consistently, over time, our rankings get better.”

Every month, we assess whether our updated material can increase our CTR and adjust our title tag and meta descriptions accordingly. Conducting testing on organic search snippets is crucial, much like we would with Google Ads ad copy.

Monitor High CTR Keywords and Optimize Content Around Them

You can identify particular keywords that are worth optimizing for by keeping an eye on whether ones have a high CTR rate.

For example, even though one of the two keywords you’re concentrating on has a smaller search volume than the other, your site may benefit more from it if it has a higher CTR rate.

Thus, “optimizing and expanding old blogs on your site by using keywords that are already working!” as advised by Lynn Hericks of Intuitive Digital.

Find relevant keywords that rank on average in positions 8–20 (a term that you weren’t necessarily targeting directly, but your content still shows up for) by filtering your searches by page in the Performance section of Google Search Console.

“Go back and edit your blog post, making sure to use those terms specifically to expand content to improve your rankings.” Hericks provides an explanation.

Parker Short of Pyxis Growth Partners suggests use Google Analytics to identify the pages that bring in the most visitors to your website, followed by Google Search Console to obtain the information required to enhance those sites even more.

“Observe the terms that each page appears for in search results, paying particular attention to those that rank in positions #2–10.” Try to include those terms (if applicable) as organically as possible into the text on that page.

Given the excellent caliber of the content, “this is a great way to optimize historical blog posts that may pull in some organic traffic,” according to Short.

Find Exploding Topics

You can use Google Search Console to identify emerging trends. Use the Search Results performance report to restrict your content to the most current dates if you produced a new article or established a new product category to discover where fresh organic search traffic is coming from.

Additionally, impressions, CTR, and average ranking can be used to forecast future traffic sources.

You can audit the keyword targeting on that page, check the copy, enhance internal navigation, and more with the help of this information.

TJ Kelly describes how RaySecur, Inc. does this:

  1. “Click to view your performance report.”
  2. Select the Pages tab.
  3. To determine which pages show up in SERPs the most, sort by Impressions (high to low).
  4. Select one of your valuable or significant pages.
  5. Click the Queries tab after the report has refreshed.
  6. To compare the latest three months to the previous period, edit the date scope, choose Compare, and then
How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

As Kelly explains, “You can now see which queries are driving more (or less) SERP impressions for a given page by sorting by Impressions, for both Last 3 Months and Previous 3 Months.”

The secret is to identify queries that rank highly on the list of impressions for the last three months but did not produce as many impressions for the three months prior. This could mean that new queries are ranking higher on the page or are receiving more search volume, which would suggest new traffic opportunities.

“Exporting the report to a spreadsheet, calculating the change, and sorting by change value earns bonus points. Kelly goes on, “This displays the biggest movers (up or down) throughout time.

In order to determine whether your ranking is rising or staying the same, compare this information with your click-through rate. Alternatively, if impressions are rising but click-through rate is staying the same, your positions may be declining.

Find Internal Linking Opportunities

Google Search Console is a useful tool for finding appropriate internal linking opportunities in addition to allowing you to verify the status of your links.

According to Faizan Ali of WPBeginner, “the one tip I recommend is to use GSC to find pages that need internal linking.” “Click more under the top linked pages, then click on the internal links to find pages that require internal linking.”

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

“Internal linking has two main advantages,” says Ali.

  • They may help your new page get indexed faster.
  • They will transfer PageRank to the new page, which may help it rank higher in the search results.”

“Use the search operator “site:yourdomain.com ‘keyword you wish to internal link” to locate opportunities for internal linking,” advises Ali.

To guarantee ongoing growth, make sure you develop repeatable internal connecting methods based on the chances you find.

Compare Your Search Performance to Previous Periods

One of Google Search Console’s most crucial—yet often ignored—features is web performance over a given time frame.

It can give you important information about whether your SEO efforts are succeeding or if you should adopt a different approach.

Deniz Doganay of Digital Debut says: “I really like to compare yearly quarter vs. quarter using the performance section.

This offers a number of insightful things to consider. Some of them include comparing one’s current and previous ranking positions with clicks and impressions. You may also get a decent estimate of your click-through rate from it.

Doganay goes on, “Sure, you might have higher impressions and much better rankings now, but you might notice that your CTR is a lot lower.” To take advantage of these lost opportunities, “you might then need to work on your CTAs, your meta titles and descriptions, or you might even need to look into what you are doing on other channels.”

How to Use Google Search Console for Link Analysis
How to Use Google Search Console for Link Analysis

PRO TIP: Are you trying to figure out how to monitor your organic search and find out which landing pages and keywords are doing the best? Discover how to optimize your content marketing approach by using Google Search Console, Accuranker, and Databox to identify the subjects and keywords that will yield the best results.

Determine Which Pages Are Wasting Your Crawl Budget

It’s not always the case that Google visits every page of your website. It occasionally sets a crawl budget, which sets a restriction on how many pages on your website it will frequently crawl.

This could be problematic since it could cause Google’s crawlers to overlook newly updated or fresh content, which would prevent it from showing up in search results.

The crawl budget is typically not a problem for small sites. However, it can be if your website has thousands of pages of material. “Having a lot of low-value-add URLs can negatively affect a site’s crawling and indexing,” states Google.

According to Martin Woods of Indigoextra, you can use Google Search Console to identify low-value pages that could have an adverse effect on your crawl budget: “Google Search Console is a great tool for identifying pages on your website that are no longer being visited.”

Find the pages that receive the fewest impressions and clicks in order to do this. After that, you may choose to either remove them, 301 redirect them to pages with material that is similar, or improve the information on the page.

According to studies, Google will appreciate the more relevant pages more if you remove pages that receive little to no traffic or 301 redirect them to better pages. Overall, this significantly raises the volume of visitors to your website overall, according to Woods.

Decrease Your Bounce Rate by Identifying Negative Keywords

Sam Makwana of Traffic Radius states, “Identifying negative keywords is one advantage of using Google Search Console to see what keywords your site is ranking for.”

Negative keywords are searches for which you should not be ranking well since your content does not meet the needs of the user intent behind the keyword. Makwana claims that this can negatively affect your bounce rate. “Your bounce rate can be reduced by taking the necessary corrective action.”

Changing the content to more appropriately target keywords you’re ranking for but haven’t really covered in your content is one method to accomplish this.

Making a new post that addresses the objective of a negative keyword and linking it from an already-existing post that ranks for the negative keyword could be another strategy.

Give Google More Information About Your Site without Adding Structured Data

Google can learn more about your content by incorporating structured data into your website. To identify whether a piece of content is a general article, a list of frequently asked questions, a recipe, a job posting, a review, or something else entirely, you can use structured data.

Structured data can lead to extended search result listings and improve Google’s understanding of your material. Here is an example of a search result that includes structured data for ratings and a recipe; clicking on either of these data points produces a more thorough search result:

However, as stated by John Hodge of Primitive Social: “Not all SEOs have knowledge of web development, and occasionally even code-savvy SEOs just do not have access to website code.”

The Google Search Console’s data highlighter allows you to alter how a website appears on search result pages. This enhances rankings, makes pages stand out, and provides Google with additional context regarding your content.

It’s simple to tag various content items on a website with the data highlighter without having to add structured data to your site’s code. Plus, it’s really simple. To begin highlighting, simply choose the item (software, reviews, restaurants, etc.), type in the page’s URL, and begin highlighting.

“More details about a piece of content, such as whether it’s an image, an official URL, a download URL, and more, can be specified when you highlight it.”

“Contextual cues are used by Google to determine item ranking; utilizing the data highlighter is a quick and effective method to enhance the context of your website content.

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