How to Leverage Link Reclamation

How to Leverage Link Reclamation

When you clicked on a link with the hopes of finding useful information, have you ever been frustrated by seeing a 404 error page?

Such encounters might irritate visitors and harm the authority and search engine positioning of your website.

There is a bright side, though.

I’m here to help you with the link reclamation procedure, which is a straightforward but effective tactic to fix the broken links harming your online reputation.

What Is Link Reclamation?

The key to link reclamation is using a calculated technique to locate and retrieve the lost links.

Assume for the moment that a link to your website has abruptly disappeared.

It is now up to you to put on your work clothes and carry that link back home.

You must determine the precise cause of the link’s disappearance in order to accomplish this successfully.

Did the person in charge of the source page remove it?

Did the page itself vanish and be followed by a 404 error message?

It’s possible that Google has stopped indexing the website or that it been rerouted.

It is imperative to have in mind that a link from a deindexed page, even if it remains active, becomes less influential as it does not enhance the visibility of your website in search results.

You must have a thorough understanding of these situations in order to select and implement the best course of action for regaining your link and the advantages it offers.

Why Is Link Reclamation Important?

Reclaiming links prevents your website from losing valuable link authority in the event that pages migrate, links break, or URLs are incorrect.

How to Leverage Link Reclamation
How to Leverage Link Reclamation

It goes beyond simply repairing damaged links.

This procedure also assists you in identifying and resolving other issues such as duplicate content, broken pages, and unclear site navigation.

One wise step in increasing the link strength of your website is to fix broken links.

Broken links are a pain for users and search engine optimization for website owners.

By repairing these links, you’re not just enhancing your website but also the internet in general.

This is particularly true for the links on your website that are under your direct control and contribute to the more efficient distribution of your site’s SEO strength.

As everyone involved with SEO knows, obtaining fresh links may be challenging.

It would be like losing out on simple chances if you didn’t fix the ones you already had.

Link Reclamation VS. Claiming Unlinked Brand Mentions

You may address broken links and unlinked mentions in order to increase the internet visibility of your website.

Making fresh backlinks out of online references of your brand or business is known as “claiming unlinked mentions.”

You have an opportunity when your brand is mentioned online—for example, in an article or on a social media platform—but it isn’t connected back to your website.

To essentially create a new backlink, you can get in touch with the website and request that they convert the mention into a clickable link that points to your website.

On the other side, link reclamation concentrates on repairing links that once led to your website but no longer do.

This could occur in the event that a webpage is removed or if a website update or rebranding results in a URL change.

Finding these broken links and fixing them to make them point to the right page on your website once more is the aim here.

We will be concentrating on recovering broken links in this guide.

Also Read: How to Conduct Link Audit

How to Find (and Reclaim) Lost Links?

1. Find Broken Internal Links

You can use a few different tools to begin the process of finding broken internal links.

How to Leverage Link Reclamation
How to Leverage Link Reclamation

Google Analytics and Screaming Frog’s SEO Spider are great options for those on a budget.

You may crawl up to 500 URLs for free with the SEO Spider in particular, which is ideal for a lot of small and medium-sized websites.

If your website is larger, you may want to look into the commercial versions of Ahrefs Site Explorer and Lumar, as well as the Screaming Frog tool.

As an illustration, let’s look at Screaming Frog’s SEO Spider.

The program will examine every page on your website and verify the integrity of the links after you start a crawl.

Go to the ‘Response Codes’ tab once the crawl is finished.

You can use this section to narrow down the results to only display client errors—that is, errors in the 4xx category, which denote broken links.

After you’ve located these mistakes, you can prioritize the fixes by ranking them downward.

You can investigate a URL with a 4xx status code to learn more about the problem.

The tool’s bottom panel, the ‘Inlinks’ tab, gives you a clear indication of where the broken link is on your website and where to go to fix it.

The easy way to export the list of problematic URLs to a CSV file is provided by Screaming Frog for larger sites or if you have a significant amount of broken links to manage.

Your connection repair efforts can be tracked and managed more easily with the help of this tool.

2. Fix Broken Internal Links

Fixing the broken links on your website is the next maintenance task.

You must visit every page on your website that is affected by these problems.

Once you’re there, you should update or replace the broken URLs to get to work.

But occasionally, you will come upon a link that can no longer be fixed.

If the content it linked to was a holdover from a previous website redesign, it may have vanished and there isn’t a suitable substitute to be found.

The best course of action in these situations is to completely erase the link.

It’s similar to decluttering in that sometimes it’s preferable to take out broken items rather than leave them there.

3. Find Lost External Backlinks

It’s time to focus on missing or damaged external backlinks after you’ve fixed the broken internal connections on your website.

How to Leverage Link Reclamation
How to Leverage Link Reclamation

Fixing external links can be easier than this task.

This is because you have no control over external links, and the owner of the other website must cooperate for them to be recovered.

Majestic and Ahrefs Site Explorer are two tools you may use to find broken backlinks going to your website.

The SEO Review Tools Free Backlink Checker is a useful tool for those looking for a free alternative.

You can see up to 100 broken backlinks to your website in each report created by this application.

The good news is that you may run the report again to find and reclaim additional backlinks, up to a total of 100, after addressing the first 100.

4. Reclaim Lost External Backlinks

After determining which of your hyperlinks are broken, it’s important to contact the owners of the corresponding websites.

Give them the accurate URLs for your website.

They’ll probably be appreciative of the reminder and happy to add correct links to their pages.

It is a win-win situation for both parties because you may strengthen your backlink profile without having to build fresh connections while they maintain their website.

Reclaim Lost Links (& Claim Unlinked Mentions) with a Reverse Image Search

Although mages are frequently excellent providers of backlinks, they can also result in unclaimed mentions and broken linkages.

Use reverse image search tools such as TinEye or Google Images to solve this.

You may view a list of online pages that use your image by uploading it or by using its URL.

Make sure your image points back to your website by going over each page.

Once it’s properly linked, you should have a strong backlink.

However, if the image isn’t connected or the connection isn’t working, contact the website owner and provide the appropriate link for your image.

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