How to Earn Links Naturally

Backlinks are still a big deal for page ranking. Research shows that pages ranked #2 to #10 usually have about 3.8 times fewer backlinks than the top-ranked page on Google.

Getting high-quality, natural backlinks isn’t easy. These links come from relevant, trustworthy sites—not because you paid for them or asked for them, but because people genuinely find your content valuable and want to share it.

To attract these kinds of links, you need to create content that’s interesting and worth sharing.

In this post, you’ll learn everything you need to know about natural backlinks and get some tips on how to get more of them.

What Is a Natural Link?

A natural link, also known as an organic or editorial link, is when one website links to another simply because it finds the content valuable. This kind of link comes about because your content is worth sharing, not because you asked for it, paid for it, or used any trickery.

In contrast, unnatural links are those that are gained through shady practices like buying links, using link farms, or manipulating link placement to boost your Google ranking.

The main difference is in how the links are earned. Natural links come from creating great content that others genuinely want to link to. Unnatural links, on the other hand, are the result of trying to game the system.

These connections can be distinguished from one another by Google’s algorithms. Because artificial connections don’t represent true user interest or content value, the search engine has been known to penalize websites that employ them.

The Different Types Of Links

Links can really boost your SEO, and they come in different types:

• Natural Links: These are links from other websites that come your way without you asking for them. Google loves these because they show your content is valuable.
• Dofollow Links: These are the most common and valuable links. They pass on “link juice” to your site, which can help improve your search engine rankings.
• Nofollow Links: These links have a special HTML tag that tells search engines not to pass on link juice. While they don’t boost your rankings as much as dofollow links, they can still drive traffic and help build your site’s authority.

Here are a couple more types:

• Internal Links: These are links within your own website that guide visitors from one page to another. They improve user experience and help spread page authority across your site.
• External Links: These links lead from your site to other domains. They provide extra information to your audience and can enhance the credibility of your content.

When using backlink tracking tools to gauge how effective your links are for SEO, here are some key metrics to keep in mind:

• Domain Authority (DA): This scores a website’s authority from 1 to 100, with higher numbers indicating stronger authority.
• Domain Rating (DR): Similar to DA, but it uses a scale from 0 to 100.
• Anchor Text: This is the text used in a link. The wording can give context and certain anchor texts are more impactful.
• Link Placement: Links that are placed higher and more prominently on a page tend to be more valuable.

Understanding these metrics helps you create effective SEO strategies. While nofollow links are great for driving traffic and ensuring broad online presence, high-quality dofollow links are key for boosting your website’s ranking.

Also Read: Overcoming Challenges in Tiered Link Building

The SEO Benefits of Natural Links

Natural links are a big deal for search engines, especially Google. When one website links to yours naturally, it’s like a vote of confidence, telling Google that your content is valuable and trustworthy. These links pass on “link juice,” which helps boost your search engine ranking.

The more high-quality natural links you get, the more authority Google gives your site, and this can really improve your rankings.

But it’s not just about the number of links—you need variety too.

Link diversity means having links from lots of different sources. When you check your backlinks, look for links from various domains, links pointing to different pages on your site, and links with different anchor texts.

Search engines like Google see a mix of links as more natural and trustworthy compared to just having a few links from a small number of sites or only pointing to your homepage.

A diverse link profile shows that many parts of your site are valuable to different audiences, which boosts your website’s authority and relevance.

So, when building links, focus on getting a mix of relevant and high-quality links rather than just a high quantity. Natural link-building is usually more sustainable and safer than using tricks or shortcuts. While artificial methods might give a temporary boost, search engines are getting better at spotting and penalizing them, which can hurt your site’s long-term visibility.

Strategies for Natural Link Building

Gaining organic link equity is crucial to your website’s search engine ranking. But until you have the correct plan in place, you cannot obtain these valuable links. The following tried-and-true methods will help you raise your chances of obtaining more organic links:

Hiring a Specialized Link Building Agency Blue Tree

Building natural links isn’t as easy as it sounds. It takes a lot of effort, creativity, and time to create great content and use strategies that attract high-quality backlinks.

That’s why using a link-building service is often a smart choice. A company like BlueTree, with its resources and connections, can help you get valuable backlinks faster and more effectively.

At BlueTree, we focus on creating organic link-building strategies that deliver real, long-term results for your SaaS or tech company. With over six years of PR link-building experience, we’ve honed our skills in connecting brands with reputable publications. Every link we secure is earned through genuine editorial means, never bought.

Our goal is to give you a diverse and strong link profile with a Domain Rating (DR) of 65+. We aim to save you time and effort, so our process is straightforward and requires minimal work from your end.

We’ve built solid relationships with over 450 tech magazines and have a dedicated team of more than 12 writers. They specialize in crafting content that naturally includes references to your products and services, boosting your SEO and enhancing your brand’s visibility.

We’re proud to offer a complete set of services, from planning and analysis to content creation and link building. Our goal is to ensure that every article we write and every link we place genuinely boosts your brand and supports both your short-term and long-term growth.

When you team up with Blue Tree, you’re not just getting top-notch natural links; you’re partnering with experts who understand the unique opportunities and challenges in the tech and SaaS industries.

With our proven approach to content marketing and digital PR, we’ll help you increase your monthly organic traffic, boost your brand visibility, and improve your Google rankings.

Creating Link-Worthy Content

To attract natural links, you need to create content that’s both valuable and engaging. This means offering clear answers to common questions and problems your audience faces. Your articles, videos, and infographics should be easy to understand and enjoyable to read or watch.

Focus on evergreen topics—those that stay relevant over time. This ensures that people will keep finding and linking to your content long after it’s been published.

Adding in-depth research and data can boost the credibility of your content and make it more likely that others will refer to it and link back to it. Multimedia elements like infographics and videos also make your content more engaging and shareable.

The key is to understand what your audience finds interesting and useful and to present it in the most engaging way possible.

Outreach and Relationship Building for Natural Link Building

Building natural links often requires engaging with the community and understanding SEO outreach. To earn valuable links, you might need to connect with others in your field, like bloggers or website owners, and build relationships with them.

This means sending personalized messages that show you know their work and explain how linking to your site will benefit their content. Here are a few tips to get started:

• Be Personal: Tailor each message specifically for the recipient. Mention their recent articles or interests to show you’ve done your homework.
• Offer Value: Explain why linking to your content would benefit them or their audience. Maybe you have unique insights or additional information that complements their topic.
• Build Relationships: Don’t stop at just one message. Engage with them on social media, comment on their posts, and try to build a genuine connection. This increases the chances they’ll consider your link.
• Participate in the Community: Get involved in industry events, social media groups, and online forums relevant to your niche. This helps you build trust and makes people more likely to link to your content.

Remember, the goal is to create genuine relationships that naturally lead to backlinks. Focus on quality over quantity for the best results.

Leveraging Guest Posting for Natural Link Building

Writing guest posts for other websites is a great way to earn natural links and boost your brand’s visibility. This can really help you stand out and build your reputation in your industry.

Here’s how to do it:

1. Find the Right Sites: Look for popular websites that are relevant to your field. These should be sites with a good reputation, a strong social media presence, and high domain authority.
2. Pitch Your Idea: Once you’ve found a good match, reach out with a guest post idea. Your pitch should include a brief introduction, explain why your content will be valuable to their audience, and suggest a unique angle or topic you want to cover.
3. Personalize Your Pitch: Make sure to tailor each pitch to the specific website. Show that you’ve researched their content and audience, so they know you’re genuinely interested and well-prepared.

By doing this, you’ll not only get valuable backlinks but also increase your exposure and authority in your field.

When you’re writing a guest post, focus on creating smart, well-written content that really benefits readers. Your post should be engaging, well-researched, and provide new insights or solutions for the host site’s audience.

Make sure to include a link to your website in your author bio. But don’t just drop a link—make sure the bio offers something valuable or interesting that encourages readers to click through.

Be careful with guest posting, though. Posting too often on unrelated or low-quality sites can harm your site’s reputation and search rankings. Aim for quality over quantity, and choose guest posting opportunities that align with your brand.

Using the Power of PR Backlinks for Natural Link Building

Natural link-building and public relations (PR) go hand in hand. PR’s main goal is to get backlinks and media coverage from respected sources, which helps boost your search visibility.

A solid press release strategy can really impact your SEO and brand visibility. By combining valuable resources like research or interviews with insightful content such as industry data or expert opinions, you make your material more appealing to publishers, increasing your chances of earning backlinks.

This approach not only enhances your credibility by drawing media attention but also helps build high-quality backlinks with relevant anchor texts. When PR efforts are paired with organic link-building strategies like guest posting, they can significantly boost your search rankings due to increased relevance and awareness.