How to Conduct a Link Audit

How to Conduct Link Audit

I’m going to walk you through a backlink audit in just four easy steps today.

You may complete your audit in as little as 30 minutes because I’ve had everything planned out for you, from selecting your tool to spotting phony backlinks.

I’ve effectively assisted numerous organizations in raising their search engine rankings by conducting efficient link building and auditing.

Follow these easy methods to enhance the quality of your site’s traffic and raise your organic ranks if you want yours to be the next.

What is Link Audit?

An SEO link audit is a thorough examination that enables us to identify backlink issues and place a focus on link development. Link audits are a crucial step in the offsite SEO process, just like any other onsite SEO audit. The process of conducting a link audit consists of different link building components. A few of the elements include guest posting, broken link development strategy, competitor backlink analysis, anchor text analysis, backlink analysis, link relevancy, and site-wide distribution.

Why is Link Audit Important?

This SEO process examines every link on the website, both internal and external. Links aid in the search engine ranking of your keywords. An authoritative, high-quality set of related connections can improve a website’s overall ranking. Frequent link audits help remove problematic and artificial links from a website and are necessary to maintain its integrity.

Steps to Follow while Doing Link Audit

  1. Develop a comprehensive plan for the link audit: You need to understand the purpose of the link audit before you begin.

Has Google imposed a manual penalty on you?

Has an upgrade caused a decline in visitors to your website?

Alternatively, are you going to do a website health check to eliminate artificial links in order to reduce risk?

How to Conduct Link Audit
How to Conduct Link Audit
  1. We would gather backlinks from several tools like search console, ahrefs, and moz link explorer if we were undertaking link cleansing.

If you want to increase the number of links you have, the top rivals will be examined according to the target link and target keywords. The following actions will be taken into consideration:

Also Read: Why Disavowing Links is Important

How to Conduct a Link Audit?

Steps 1: Link Consolidation and Quality Check

Since link cleansing is the main focus, collect backlinks from different sources using tools like Google Search Console, Ahrefs, and Moz Link Explorer. Then, evaluate the quality of the links using established quality metrics, making sure that no artificial links remain.

Step 2: Making Link Audit a Recursive Process

When you have to perform a link audit, that is the worst moment to do one. You don’t have to wait for a Penguin update to destroy your SERP rankings or for an email warning about “unnatural links” to arrive. Conduct a link audit immediately.

When creating any kind of digital marketing strategy, a thorough link audit is essential. Building links is the best strategy to increase traffic through rankings. Anytime backlinks exhibit manipulative behavior, Google applies Manual Link Spam penalties.

Focus on Google Search Console (Google Webmaster Tools) and areas that violate webmaster guidelines or “link schemes” if the main goal is to get out from under a penalty. In the event that a new website program is being established, opportunities will be identified using the data. The information will be utilized to identify chances and counteract any competitive advantages if a competitor’s website outranks yours.

Following an audit, certain links are classified as spam, nofollow, dofollow, natural, and unnatural. The auditing stops links from being added to spam websites and aids in the removal of spam links.

Natural Links

How to Conduct Link Audit
How to Conduct Link Audit

Natural link building is a process that generates links by producing material of the highest caliber, such as blogs, articles, photos, videos, infographics, etc. You don’t need to push or publicize links that improve the page or website; good content persuades marketers to share them. Marketers who voluntarily distribute the material and build backlinks are beneficial to both the shared website and the website of the owner.

Unnatural Links

Links that were not placed on a page in an editorial manner by the owner of the site are referred to as “unnatural links” and may be a breach of Google policy. Unnatural links are specifically defined by Google as text ads that pass PageRank, links with optimized anchor text in press releases or articles posted on other websites, links in forum comments, links that are widely dispersed in the footers or templates of different websites, and links to low-quality directories or bookmark sites.

Nofollow Links

A nofollow link has no positive effect on the page, PageRank is not increased, and a page’s ranking in search engine results pages is not aided (SERPs). In essence, a nofollow tag serves as a warning to search engines that something should not be taken into account.

Dofollow Links

Dofollow links enable a certain website to be accessed by all search engines. Search engines can follow you back if a webmaster connects to your page. To give someone a dofollow link, the ideal approach is to let keywords appear in the anchor text. This means that you should always utilize the targeted keyword as anchor text when connecting to any website or page.

How to Conduct Link Audit
How to Conduct Link Audit

Spam links are links that are added to websites with the intention of influencing search engine results pages. The number of inbound connections a website receives determines its higher position in the search results. Usually, spam links are placed into site files and into plain text database material.

Spam links can be associated with a wide range of search areas, such as adult content, online casinos or gambling, ringtone and music downloads, movie downloads, pharmaceutical sales, and the sale of fake or duplicate designer goods.

Step 3: Identifying the Unnatural Links

How do you find out which Links have to be Removed when an ‘Unnatural Links’ Message is Received?

It is helpful but not required to have access to Google Webmaster Tools and Google Analytics. Having access to GWT and GA is essential if you want to get out from under a penalty. Customers might choose to grant a third party restricted administrative access.

Create a GWT account by registering, adding the code to your website, and validating the website if you don’t already have one. After that, choose your website, traffic, and links to it, extract the most recent links, and export to Google Docs or CSV.

Compiling the GWT data is essential while attempting to avoid a penalty. The links that were obtained around the penalty date are primarily to blame. As a result, any link that violates the webmaster standards needs to be fixed using the disavow tool or link removal.

Step 4: Analyzing the Link Data

Links that show up on a website that isn’t listed in Google Links should be examined and possibly removed. This suggests that there may be a quality issue. To check for this, use a site command. You will see a different result if the website is indexed as opposed to not being indexed. Sometimes an incorrect robots.txt file prevents even a perfectly decent website from being indexed. A manual review is crucial since this typically occurs when a website completes its development phase without having its robots.txt file modified, which prevents search engines from indexing the page. When considering whether to renew links, keep in mind those that are on websites that include warnings about malware or viruses.

Think about the connections that come from link networks. A collection of websites with shared registrars, IP addresses, DNS names, analytics, and affiliate codes is called a link network. It’s likely that a collection of websites that have the same IP address will also have some of the other traits of a link network.

This also applies to paid links. All sponsored links need to be removed if you are trying to get out from under a manual punishment. The paid link detection team at Google finds them. In the wake of the Penguin algorithm, there are additional link guidelines that should be studied and followed in addition to particular connection kinds that can be deemed questionable.


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