Building a strong backlink profile is crucial for getting your website to rank higher on Google. But remember, quality links are just as important as quantity for boosting your rankings.
Hopefully, these different types of backlinks will help your website grow. Now that you know about them, you can start creating a successful link-building strategy for your site.
Didn’t follow the submission guidelines
The most common reason editors reject guest blog posts is that writers don’t follow the submission guidelines. Most guest post websites provide clear instructions on what they need, including the topic, angle, and length. They might also specify details for your author bio, the word processing program to use, and if you can link back to your own site.
If you don’t follow these guidelines, there’s a good chance an editor won’t even read your post, especially if they get a lot of submissions. To increase your chances of getting approved, make sure you follow all the guidelines exactly.
Didn’t submit a pitch first
It’s usually better to send a guest post pitch first instead of a finished piece. Editors often respond to pitches with suggestions for revisions or might recommend a different topic altogether.
If you submit an article without pitching it first, the editor might not be interested in your topic, or it might not fit their needs. So, reach out with a pitch before spending a lot of time writing. This way, you’re more likely to get your article approved.
Poor quality writing
Your guest blog article will likely be rejected if your writing is poor. Even if your content is great, editors won’t publish it if it’s hard to read.
Grammar and typos are part of the issue, but it goes beyond that. If your guest article is choppy, unprofessional, or poorly written, it probably won’t be accepted.
How can you fix this? You have a few options. You can work with an editor to improve your writing. This can be expensive, but it’s a good way to ensure your writing is polished.
Writing tools like Grammarly can also help improve your writing, though not as much as a human editor. Whichever option you choose, make sure your work is high-quality before submitting a guest post.
Also Read: 8 Different Types of Backlinks you need to know about
Wrong length
Most websites have specific length requirements for guest posts. They usually need to meet a certain word count or be longer than a set number of words. Sites with shorter length requirements often want thought-leadership pieces, while those with longer requirements look for in-depth, SEO-optimized guides.
Before submitting a guest article, check the website for any length requirements. To get an idea of the right length, look at other guest posts on the site.
Doesn’t say enough
Just as overly long entries might be rejected, guest posts with too little information are likely to be ignored. Your post needs to be informative and useful to readers. You can’t just stick to one or two points or cover only basic knowledge.
The best guest posts are thought-provoking and go deeper than they first appear. They should engage the reader and inspire action. These posts either offer original insights or present familiar ideas in a new way.
Great posts are also based on research. Your claims should be supported by reliable evidence, so it’s clear you’re not just sharing opinions. Use up-to-date statistics to back up your points and ensure your data comes from recent studies. This will increase the chances of your guest post being approved.
Too much filler
One of the quickest ways to get your post rejected is by using filler content. This includes repeating the same ideas, using too many well-known quotes, or sharing long stories. A bit of humor or storytelling can make your content more engaging, but too much will turn readers off.
If you’re using filler content, it means you haven’t done enough research. To write a solid, informative piece without filler, spend more time gathering important information about your topic.
The topic has already been covered
If you submit a guest article on a topic that has already been extensively covered on a website, it will likely be rejected. This doesn’t mean you need to find a completely new topic, but you do need to offer something fresh, like a new perspective or updated information.
Before writing your guest post, check what topics and approaches the website has already covered. Then, try to present a topic that hasn’t been discussed much or offer a new take on a familiar subject.
Not enough expertise
If you’re submitting a guest post to a website that focuses on a specific industry, your post needs to be knowledgeable and insightful. You should be able to write authoritatively and offer valuable information. If you only give a brief overview, the editor will quickly see that you lack real expertise.
If you’re unsure whether you have the right knowledge, take some time to read the site’s published content. This will give you a sense of the depth of information they expect.
Overcoming rejection
Don’t get discouraged if your guest blog article gets rejected. Find out why it was turned down and learn from your mistakes. Even top guest bloggers face rejections, and it’s part of what helps them succeed. They use each setback as a chance to improve.
So, don’t let a rejection stop you from trying again. Use it as an opportunity to refine your skills and get better.
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