Finding and Monitoring Backlinks in Google

Finding and Monitoring Backlinks in Google

In SEO, backlinks are essential. They provide the “juice” your pages require to appear higher in Google search results. And even though they’re outdated, they nevertheless have a significant impact on your search engine rankings.

Google trends analyst John Mueller states that “link quality is still taken into account by algorithms.”

They continue to be a crucial indication.

However, backlinks don’t always remain active. They occasionally vanish. And you forfeit the SEO advantage they offer at that point.

Unwelcome backlinks may also be acquired.

Finding and keeping an eye on backlinks is crucial because of this. You may maximize your SEO approach by locating backlinks in Google and monitoring which links are beneficial to you and which aren’t. Maintaining a backlink profile increases your chances of ranking better in search engine page results (SERPs).

We will go over exactly how to monitor backlinks in this tutorial, including how we at FATJOE do it in a methodical and simple to set up manner.

You will discover:

  • How to find backlinks in Google
  • How to monitor backlinks
  • The best tools to find and monitor backlinks
  • How we find backlinks and monitor them at FATJOE

Finding Backlinks In Google: How To Check Backlinks For SEO

Even with a well-managed link-building operation, backlinks won’t always work flawlessly. There will be errors.

You must keep an eye on them in light of this fact. However, why? What are we trying to find?

You Might Have Broken Links

Obtaining links from other websites frequently takes a lot of work. You need to make an effort to connect with them, produce material, and win their acceptance. You lose your investment when links break, that is, when they can’t reach your webpages.

There are primarily two causes of broken links:

  1. You’ve made changes to the page receiving the link
  2. The referring page has made their own changes

This is typically a technical glitch. Without considering the links inside the material, one of the URLs has been changed, or a page has been removed.

If not, the publisher of the link may have simply altered their material or determined that your page is no longer relevant or valuable.

Make sure you secure links from pertinent pages and maintain all of your information up to date to prevent this. In this manner, you can approach the linked website with confidence to fix the problem in the worst case scenario.

It takes time to manually check for broken links. Fortunately, the backlink tracking tools we list below allow you to do it automatically.

The Owner Of The Referring Domain Might Have Changed

Your backlinks may potentially be impacted by ownership changes of the referring domain. It’s possible for the new owners to decide to alter the pages entirely, removing your links in the process.

Even worse, they could leave your link in place while altering the page’s content to something unrelated. Google might then consider the backlink to be spam, which would lower your ranking.

Although this is an uncommon disaster, it can still be saved if you get in touch with the new webmaster.

In either case, when launching a link-building campaign, it’s something to be ready for.

How To Monitor Backlinks

Fortunately, with careful backlink monitoring, you may steer clear of these dangers. Before enumerating certain tools, we first discuss some broad guidelines here.

Finding and Monitoring Backlinks in Google
Finding and Monitoring Backlinks in Google

Backlink Tracking On Key Links

Key linkages consist of two primary components:

  1. They are “do-follow” links
  2. They come from domains with high authority

When a backlink has the do-follow property, search engines can crawl it. This implies that links to your website can be followed directly by Google’s algorithms when they crawl the referring domain. This ability to execute gives your linked pages more SEO juice.

“High authority” domains can be identified using a combination of external indicators, such Domain Authority, and their own reputation. A statistic called Domain Authority was created by Moz. It calculates a website’s probability of ranking highly in Google. Consider it a sign of a website’s level of credibility and experience. According to search engine optimisers, a link from a more credible website will be worth more.

Unfortunately, for the reasons mentioned above, crucial links can occasionally break. What then ought should you do?

Make contact first. There should be someone you can get in touch with if the website is still up and running. Investigate what went wrong and the reason behind the link’s disappearance. Then send an email with these facts included.

You might want to use the following email outreach template for broken links:

Hi [name], 

I was recently reading an article on your website and noticed some broken links. When I clicked on them, I got an error message: 404 Not Found. I believe this occurred because the article was recently updated. 

Please could you restore these links so I can access these resources in the future? 

I look forward to your response

Best wishes

Having said that, you don’t have to worry about every broken link. Some decline is inevitable. You should refrain from manipulating people in an attempt to completely prevent it. It can be seen by Google as manipulative and spammy.

Also Read: SEO Link Equity Guide

See Which Pages Are Doing Well

It’s also a good idea to track the pages that link building has improved.

In order to determine the effectiveness of your link building and where you might be falling short, you should analyze this as part of your SEO auditing. First, determine which pages have the strongest or weakest keyword rankings. Next, determine how that translates to the links you’ve built to those pages.

Additionally, you want to examine the variety of anchor text that connecting pages are providing for each page. Make sure the anchor text is unique and not just a collection of links with the same phrase that focuses on the keyword.

Through the process of determining which pages are underperforming or crucial to your success, you can also examine each page individually for broken links.

Overall, by tracking the SEO performance of each pages and identifying outreach targets and link prospects, this method will assist you in determining where you still need to improve your link building and SEO strategy.

Finding and Monitoring Backlinks in Google
Finding and Monitoring Backlinks in Google

Compare Yourself To Competitors

Lastly, consider your position in relation to your rivals. They naturally lose links over time, just like you do.

You can instantly verify their link profile with backlink tracking tools. You can ask website owners to reroute broken links to your domain after doing a search for them.

Additionally, you can observe which websites your rivals are using to obtain backlinks. After that, you can ask them to host your backlinks as well. They’ll probably agree that your pages are pertinent to their audience as well.

Why not attempt to “Skyscraper” one of their resources if you see it is performing really well, and then offer the site owner your content as a replacement? Concerned about Skyscraper Content? See our post here for strategies on building links.

Tools To Find Backlinks And Monitor Them

Tools for tracking backlinks are your best ally in the battle for improved SEO. They provide you with almost all the information you require regarding your backlink profile as well as that of your competitors.

Some tools are simple and perfect for novices. Some possess far greater sophistication. But each has advantages of its own.

All the tools you may wish to think about are listed in the next section, ranging from basic to sophisticated. If the basic tools don’t work for you, try the more sophisticated ones first.

Google Search Console

Finding and Monitoring Backlinks in Google
Finding and Monitoring Backlinks in Google

The simplest search engine available is Google Search Console. Still, it’s excellent if you wish to review the links on your website. Plus, it’s free. Regards, Google!

Activate your Google Search Console account and validate your domain in order to access the backlinks monitor feature. Next, select your property’s External Links under Links>>Links.

You may view the pages that link to your website by clicking this. It will also show you which keywords and internal and external URLs most strongly link to you.

But be aware that there is no in-depth backlink analysis provided. Also, you can only view links pointing to your website—not those of your rivals.

Open Link Profiler

Finding and Monitoring Backlinks in Google
Finding and Monitoring Backlinks in Google

The second tool on our list is Open Link Profiler. It’s a practically free solution with more features than the standard Google Search Console.

Open the home page and type a URL into the given search field to begin using the service. After that, it will return a report with information on every backlink pointing to the page.

Because backlink lists can get lengthy, the application allows you to export them as spreadsheets in the.csv file format. It also displays the countries from where your links are coming and your most popular anchors.

In the free edition, reports containing up to 100 links are provided. You will have to subscribe if you would like more than that.


Finding and Monitoring Backlinks in Google
Finding and Monitoring Backlinks in Google

Ahrefs is far more advanced than alternatives that are free. Its tool provides keyword research help, extra statistics, and backlink tracking for every website.

Click Site Explorer to view the backlink status of any website. After adding the URL to the top banner, press Enter to begin the analysis. On the Backlink profile page, select Backlinks to view the complete report.

The page authority of every referring link is displayed to you by Ahrefs. Then, you may utilize this information to remove undesirable links.

Additionally, it refreshes the page’s link status based on your most recent check. You may view any broken or missing links that need to be fixed here. For all the information, simply click Backlink profile>>Broken backlinks.

Be aware that Ahrefs requires payment. Subscriptions are $99.00 per month.

Since Ahrefs is the most user-friendly tool for simultaneously monitoring your own and your competitors’ backlinks, we use it ourselves.

Majestic SEO

Another well-liked, feature-rich tool used by SEO experts to track backlinks is Majestic. It’s a premium service, similar to Ahrefs, except your initial search is free.

Basic data like the quantity of external inbound links and referring domains are provided by the program. Along with showing unique links and duplicates, it also displays the geographical distribution of incoming links, referring IPs, referring subnets, and links websites.

Majestic automatically generates charts of backlink history that indicate whether links are becoming more popular. You can use this tool to determine if a link should be kept or removed.

It also demonstrates “trust flow.” This indicator shows you how trustworthy you are in comparison to the most popular websites in your niche.


Finding and Monitoring Backlinks in Google
Finding and Monitoring Backlinks in Google

Semrush is an established backlink tracking tool that has been in use for many years. You can use it to view the link profile of any website, just like other paid programs.

Register or log in to get started. You receive 10 free requests when you sign up for the first time. Next, to keep an eye on your backlinks, navigate to Link Building>>Backlink Analytics. To examine the comprehensive analysis of your backlink profile, select the Overview tab located at the top of the output page. Semrush displays to you the domain authority, backlink count, referring domain count, and authority score of the websites that link to yours.

Crucially, it also provides you with visuals of backlinks that have been added or removed over the previous six months. Click the View Complete Report button to find out where you are losing backlinks. Select the Lost tab located at the top of the report page. After that, you can check up on the link by using the tool to see when it was last viewed.

One useful feature of Semrush is its ability to automatically export lists of spammy links to Google’s disavow tool. This function eliminates all manual labor from the procedure.


Finding and Monitoring Backlinks in Google
Finding and Monitoring Backlinks in Google

Another advanced paid tool that allows you to keep an eye on both your competitors’ and your own backlinks is called CognitiveSEO. The tool is really simple to use. Simply type the URL you like to examine into the homepage bar and select Start. Next, select the New/Lost Links option located at the top of the output page to view the lost links.

Next, CogntiveSEO will display a list of all the links below along with a graph showing all the lost and newly created links. You’ll need to subscribe in order to view them all.

You can receive notifications from CognitiveSEO if your website is linked to from another website. In this manner, you can disavow undesirable connections right away rather than having to wait for your subsequent audit.

It features a useful ranking tool as well. This composite metric provides you with an overview of your domain’s general Google visibility across hundreds of keywords.

Monitor Backlinks

Finding and Monitoring Backlinks in Google
Finding and Monitoring Backlinks in Google

For those that want a little bit more than basic monitoring functionality but don’t want to pay full premiums, Monitor Backlinks is a reasonable choice. The backlink checker is also free.

Enter the URL of the website you wish to monitor into the search window and press enter to begin using the program. Subnets, referring domains, and other metrics will be returned by Monitor Backlinks.

To make your life easier, the app has a ton of useful functions. For instance, you can quickly examine how a single backlink affects your ranking in search engine results pages. Moreover, you can receive email notifications each time you find or lose a link. Most significantly, you can have weekly emails with fresh backlinks from competitors, which is really useful if you want to eavesdrop on them.


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