Conducting Competitor Backlink Analysis

Conducting Competitor Backlink Analysis

Are you prepared to learn how to improve the link-building tactics you use? If so, you’ve come to the right place since we’ll provide you with the most comprehensive information on competition backlink research.

Take our word for it when we say that backlinks are powerful; according to the report, the top spot in the Google SERPs receives 3.8 times as many backlinks as other spots.

However, how can one leverage backlinks to improve ranking?

Analyzing your competition is one of the best strategies to run a digital marketing strategy. It’s crucial to ascertain their link-building efforts when it comes to SEO.

Additionally, you may improve your off-site SEO strategies and backlink strategy by studying the backlink profiles of your competitors.

Continue reading for practical advice on how to perform a competitive backlink analysis and for steps on how to enhance your backlink profile using the information gathered.

First off, then, what exactly is this analysis?

Definition of competitor backlinks analysis

Examining the link profiles of your primary competitors’ websites is the process of competitor backlink analysis.

You may learn more about the kinds of websites and sources that have linked to your competitors by examining their backlink profile. Additionally, this tactic will assist in determining the quantity and quality of backlinks from competitors as well as the strengths and weaknesses of their backlink profiles.

This kind of examination is fantastic because it creates space for prospective opportunities to obtain comparable backlinks. In essence, it can help you create a link-building plan for your website that is more successful.

However, how does YOUR link-building plan benefit from the rival backlink analysis?

7 benefits of analyzing competitor backlinks 

Do you still question why you should put effort into this procedure and why it is necessary? Let’s examine the main benefits of competition backlink analysis in more detail:

 ✔ Uncover new link-building opportunities

Analyzing the backlinks of competitors makes room for possible link-building opportunities. It offers useful details about reputable websites that link to your rivals.

With this information at your disposal—which you can obtain by using a backlink checker—you can devise outreach strategies for link-building with the aim of collaborating with those trustworthy sources and thus raise the authority of your website.

 ✔ Improve your backlink profile

It’s difficult to overstate the significance of competitive backlink analysis and backlinks in achieving your link-building objectives. This is due to the fact that these actions eventually raise the caliber of your backlink profile.

It also aids in monitoring competitor activity and identifying patterns in their link-building tactics. Subsequently, you must develop well-thought-out strategies for utilizing the data gathered to increase the scope of your link-building initiatives.

 ✔  Expand link-building strategies

You may find out which backlink building strategies work best and what kinds of content and websites perform well in search engine results by backlink tracking competition websites.

By observing what they are doing differently, you might devise fresh methods to incorporate into your link-building plan.

 ✔ Find and bridge link gaps

You can find holes in your backlink profile by researching your competitors’ backlink strategies. Then, you can create a more focused outreach plan to obtain backlinks from these sources. This is among the greatest methods for locating backlinks that your rivals have established and developing a fresh approach.

It’s crucial that you avoid trying to imitate your rival’s strategies at this point. Instead, in order to create a distinctive link-building plan and ultimately outrank your rivals, you must employ the information you have gathered about their backlink profiles.

✔ Identify top-performing content

Gaining knowledge about the most effective content marketing strategies used by other websites is an additional fantastic advantage of backlink tracking. You’ll discover the subjects, styles, and kinds of content that appeal to your intended audience. Subsequently, you can apply the data to improve your efforts to establish links.

However, how?

Find material that is worthy of links and has drawn in high-quality backlinks first. You can learn which kinds of websites are most likely to link to your domain as well as the kinds of content that work best to draw backlinks in the following stage. With this information at your disposal, you may improve the efficacy of your efforts by implementing strategies and fine-tuning your link-building approach. Finally, remember to get in touch with these websites and ask them to include a link to your work. perhaps even release a guest post?

✔ Avoid threats 

You may monitor the evolution of your rivals’ backlink profiles and spot any abrupt increases or decreases by routinely examining their backlink profiles. This method allows you to recognize and steer clear of risks to your own backlink profile, which is fantastic.

In essence, you are attempting to avoid the mistakes that your rivals are making by trying to learn from them. It is possible to avoid such techniques and build a more natural, high-quality backlink profile by recognizing toxic or irrelevant backlink profiles.

✔ Learn niche trends

Lastly, by keeping an eye on the most recent trends and advancements in your market, you may identify backlinks and adjust your methods. Additionally, you can learn about fresh approaches to link-building and utilize them as models to refine your own. You may improve your backlink strategy and perhaps obtain a competitive edge by being strategic.

How to analyze competitor backlinks in 4 steps

If you’ve already come to the conclusion that studying competitor backlinks is a good idea, you might be searching for practical ways to put this knowledge into practice. Fear not—we are here to provide strategies for efficiently analyzing the backlinks of competitors.

Conducting Competitor Backlink Analysis
Conducting Competitor Backlink Analysis

 Step 1: Find your main competitors

While it may seem apparent to start with this stage, the secret to a successful competitive backlink analysis is identifying competitors.

When you begin this process, remember that you will need to conduct both domain-level and page-level competition research.

So let’s discuss each kind in turn.

rivals at the domain level

You face competition from competitors at the domain level throughout their whole domain. These websites usually target the same audience as you and are classified inside the same topic.

They compete with your offers and target similar prospective markets in addition to fighting it out for SERP ranks. This indicates that they are your direct rivals and that they focus on your primary SEO keywords.

You must examine the backlink profiles of every rival domain in order to investigate the domain-level competitors. For a more methodical approach, see what kinds of competition analysis tools Ahrefs offers in the interim.

These steps will help you locate domain-level competitors on Ahrefs:

Step1: Enter your Ahrefs account 

Step2:  Search your domain on Ahrefs

Step3:  Click on Organic Competitors and see the results.

Conducting Competitor Backlink Analysis
Conducting Competitor Backlink Analysis

These are the domains that have the same purpose and ultimate objectives as yours.

However, to what extent is the second set of rivals different?

Page-Level Competitors

Page-level rivals, in contrast to domain-level rivals, might not be attempting to reach the same demographic or have access to the same consumer base.

Rather, only the backlinks of a particular page are examined in the page-level competitor study.

And here is how to finish it:

Step 1: Enter your Ahrefs account 

Step 2: Enter the URL of the specific page for which you want to find competitors

Step 3: Choose “Exact URL“  and see the results. 

Conducting Competitor Backlink Analysis
Conducting Competitor Backlink Analysis

Recognized the distinction?

Following your analysis of these two competitor kinds, you ought to make different lists for each of them. The next step is to develop original strategies for trying to outrank these two categories of rivals.

Step 2: Analyze competitor keywords

Want to know how to more efficiently examine the backlinks of competitors? Without mentioning how crucial keywords are to enhancing SEO efforts, this would be no finding.

In essence, they are indispensable for conducting competitor backlink analysis and play a critical part in creating effective SEO efforts.

The likelihood is that you now use a number of keywords as a significant component of your link-building plan. But in order to avoid losing out on worthwhile chances, it’s your responsibility to discover fresh, high-performing keywords.

Indeed, this is a continuous procedure.

In addition, since you have previously identified the rivals in your industry, you need to search for the anchor texts that are utilized in the hyperlinks pointing to their websites. Next, determine how well the anchor texts’ keywords relate to your own website.

Without a doubt, you should also look at the other crucial data, such as search volume and keyword difficulty.

Additionally, consider the aim of the user while selecting each term, emphasizing those that support your link-building objectives. You can find the pertinent backlinks that your rivals have accumulated by deciphering the meaning that users have attached to particular keywords. In essence, it will assist you in optimizing your link-building efforts and making well-informed selections based on keywords.

You may identify and close any gaps in your own link-building strategy by researching the keywords that your rivals are using and the websites that connect to them.

Also Read: Anchor Text Optimization in SEO

Step 3: Qualify all of your competitor backlinks

You’ve already done a fantastic job of locating and compiling a list of your primary rivals.

Now that you know that a competitor’s backlink profile isn’t a reflection of their caliber, it’s time to evaluate each one.

Utilizing SaaS backlinks is one strategy to have in mind, as they boost your website’s credibility and traffic more quickly. If you’re just getting started, learn how to qualify backlinks and improve off-page SEO by reading our SaaS link-building guide.

When qualifying competitor backlinks, what should you keep in mind?

You can navigate the procedure by adhering to the following measurements and criteria:

  • Remember the domain rating (DR) to determine the strength of the backlink profile of a website. This measure provides insight into the overall authority of a website in search engine results pages. Obtaining backlinks from high DR websites should be your ultimate objective since they are seen as more important and authoritative and can raise your search engine rankings.
  • Take a look at the anchor text to see which keywords your rivals are focusing on in their link-building campaigns.
  • To find domains that connect to your rivals but not to your own website, look for link gaps. This brings us to our next point.

Step 4: Define the backlink gap

In short, a link gap is the difference between the quantity and caliber of backlinks that your rivals own and that which you lack.

Therefore, you should consider it when doing a backlink analysis of your competitors. You can determine which websites your rivals receive backlinks from while you do not can be achieved by examining the backlink profiles of your competitors.

At this point, the worth of these backlinks should be assessed based on their relevancy and quality.

Let’s use an example to talk about this. Let’s say (Research Encyclopedias) is looking for backlinks that it missed while and are its rivals.

Step 1: Log to your Ahrefs account

Step 2: Click on Link Intersect

Step 3: In the section  “Show me who is linking to these domains or URLs section” include competitors’ domains ( and

Step 4: In the ”But doesn’t link to section ” include your domain (

Step 5: Click “Show link opportunities” to find the backlink gap.

Conducting Competitor Backlink Analysis
Conducting Competitor Backlink Analysis

Examine the authority and relevancy of the websites that your rivals have backlinks from in the following stage. Next, make an effort to develop original outreach strategies to obtain backlinks from those domains.

How to build your own backlink strategy?

You performed a great job analyzing competitor backlinks and adhering to guidelines for rival backlink verification. However, you might be wondering what comes next and how to improve your link-building tactics using the data that has been gathered.

After this procedure, we will offer some strategies to help you create your link-building plan.

1. Set clear link-building goals

Establish your goals and choose what you hope to achieve with your link-building plan before moving further.

Make sure you have the resources to accomplish your goals and that your goals are reasonable and attainable. Establish both the quantity and quality of backlinks you need to acquire before you begin goal-setting. Next, assess your present backlink profile to find places that need work.

Establish quality rules and decide what constitutes a high-quality backlink in that regard. In the end, following these recommendations will help with the process of developing a solid backlink profile.

In the future, you might get in touch with bloggers or website editors that you think could be good sources of backlinks that will help you achieve your objectives. Keep in mind that you should highlight the benefits your content may provide to their website visitors in order to begin a successful relationship. Finally, developing open connections inside your sector increases the probability of obtaining high-quality backlinks and accomplishing your link-building objectives.

2. Check your website’s backlink profile health

Verifying the strength of your backlink profile is one of the crucial tasks in the following phase that you shouldn’t skip. Building strong backlink profiles for your website will help you create SEO strategies that work.

In essence, you may improve the authority of your website and increase organic traffic by routinely checking the health of your backlink profile and doing backlink audits.

✔ Quantity of backlinks

First and foremost, as one of the primary indicators of a website’s popularity, count the number of backlinks it possesses.

✔ Quality of backlinks

The quality of backlinks has a major impact on the backlink health of your website, even though number is still vital.

✔ Relevance of backlinks

Examine backlinks from websites that are more valuable than yours in the same industry or area and that have content that is topically related to it.

✔Anchor text diversity

Search engines are informed about the context and relevancy of the linked material by a variety of anchor text types.

All things considered, keeping an eye on and upholding a strong backlink profile will help your website’s search engine rankings, organic visibility, and general online reputation. Finally, think about routinely assessing the health of your backlink profile to identify different problems and develop plans to obtain relevant and high-quality backlinks.

3. Replace broken competitor backlinks

Replacing your competitors’ broken links is another way to advance your link-building efforts after conducting a competition study.

Start by locating broken links from various sites belonging to rivals. After that, offer these domains in exchange for your own links. In this manner, you can eventually increase website traffic and obtain a competitive edge.

Keep in mind that you should filter out broken backlinks that point to expired domains or error pages (404) while examining competitor backlink data. Next, evaluate the broken links’ context and relevancy to see if your own material would be a better fit in their stead. Search for broken links that once led to resources or material that resembled what your website has to offer.

Create excellent, pertinent content for your website to serve as a good stand-in for the broken link. Provide valuable content that is pertinent to the original broken link.

Finally, send a message to the website editors whose links are broken, offering your own content in place of the broken ones. Don’t be afraid to emphasize your content’s relevance and the benefits it can offer their audience.

Recall that although you must develop well-thought-out plans, this technique is beneficial for obtaining backlinks and sending relevant traffic to your website from the broken links of your competitors.

4. Avoid spammy backlinks

Our second piece of advice is to stay away from link exchange programs, low-quality directories, and spammy backlinks. Either way, you risk damaging the reputation of your website. To avoid clicking on any dubious or spammy links, evaluate your backlink profile and keep a close eye on your backlink profile.

Conducting Competitor Backlink Analysis
Conducting Competitor Backlink Analysis

Rather, adhere to moral link-building tactics to protect the ranking and reputation of your website. Form reliable and sincere alliances with webmasters and bloggers. Make sure the backlinks flow smoothly within the context and are pertinent to your content. Preserve variety in your anchor text and refrain from using too many exact-match keywords.

5. Get included in listicles that mention your competitors

Find possibilities to be featured in listicles that reference your competitors in order to assess your strategies following competitor backlink research. Analyze these listicles’ relevancy and quality.

Once you’ve located those listicles, get in touch with the writers or website owners who created them. Present your knowledge and insightful writing to support your position.

6. Implement guest posting strategies

Using guest posting methods based on competitive backlink research is one of the best ways to improve your link-building strategy. It involves locating blogs and websites that your rivals have guest articles on but you do not. Subsequently, you may use this information to propose a guest blogging partnership to these websites.

You can find relevant websites accepting guest posts by looking at the guest posts published by your competitors. Remember to verify the relevance to make sure your guest post will meet the needs of the intended audience. To keep up a solid reputation, take note of these blogs’ authority as well.

Don’t be afraid to offer guest posting collaboration once you’ve tracked down those sources and identified ones that work for you. Create a strong proposal for your guest post that emphasizes your experience and the benefits your post will offer. In this manner, you will naturally raise the exposure of your own website in addition to obtaining useful backlinks.

7. Refine your content marketing strategies

Don’t undervalue the importance of content if your goal is to improve your link-building techniques following a competitive backlink study.

Thus, to improve your content marketing, adhere to these suggestions:

✔Fill in content gaps

Finding pertinent subjects that your competitor’s blog covers but you don’t is the first step in this approach. You should also find out what kinds of articles they post that pique people’ interest. With the help of this knowledge, you may produce original, excellent content that closes those gaps and obtains backlinks from reliable websites.

Conducting Competitor Backlink Analysis
Conducting Competitor Backlink Analysis

✔Improve content quality

Understanding the kind of material that generates links can be gained by examining rival backlink profiles. These insights can assist you in improving the caliber of your material and adding crucial components. Later on, this will assist you in obtaining backlinks from fresh, reliable websites. But don’t forget to periodically monitor backlinks and observe their effectiveness.

✔Refine content promotion strategies

Backlink analysis has the added benefit of assisting in the discovery of fresh approaches to content promotion by pointing out the platforms and channels that are popular with the content of your rivals. As a result, you may construct content distribution based on the most engaging channels and use their strength.

✔Monitor competitor trends

In addition to reviewing rival content already in existence, it’s critical to monitor market developments and any new developments. After that, you can utilize the information gathered to support your content marketing plan.

One of the key advantages is that you should use useful data to inspire your ideas rather than simply copying the content marketing strategies of your rivals. Therefore, always strive to provide genuine, excellent information whose worth speaks for itself.

Remember, the more original and pertinent material you provide for your intended audience, the more likely it is that other websites will automatically connect to it. You should give these bloggers even better content that will benefit their readers more in order to increase your chances of success. This will assist in outperforming the material of your rivals.

8. Outreach and work on relationship building

Developing a successful link-building outreach strategy is one of the first things you should do after performing rival backlink analysis. Therefore, in order to generate possible backlink opportunities, you need get in touch with bloggers and website editors. Always keep in mind that your outreach should be tailored to them specifically, outlining the benefits of connecting to your material and the value it will provide for their audience.

Fortunately, you can use our guidance on link building outreach to improve the professionalism and interest level of yours. Additionally, we have included email templates.

Stress the mutual benefit of this possible partnership, and make an effort to establish trusting bonds with website editors. By keeping up good contacts with them, you create opportunities for productive link-building cooperation that will raise the rating of your website.

9. Monitor and track results

Finally, don’t be afraid to keep an eye on your backlink profile and assess how well your strategies and efforts are working.

To that end, you must find fresh backlinks, monitor keyword rankings, and find any broken or missing links. Additionally, you can spot backlinks that might be spam or of poor quality and drop your rankings.

Along with improving your planning and decision-making abilities, this method will help you build a solid backlink profile.


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