Backlink Building for Beginners: Get Started Now

Backlink Building for Beginners: Get Started Now

Link building is similar to collecting money off a tree if backlinks are “the currency of the internet.” There’s no doubting that link development is a crucial part of SEO for any organization, which is why we’ve put up this extensive guide.

Link building is an essential component of any plan aimed at increasing organic traffic and SEO. When link building is done properly, it can tell search engines that your website is just as highly ranked as the sites that connect to it, which means that even marketers on a tight budget can receive amazing results.

Learn what link building is, why it matters, how to create high-quality links, and how to employ link building strategies to develop a strong portfolio of backlinks by continuing to read.

What is link building?

The process of creating links to your website from other websites is known as link building. But let’s take a moment to comprehend these links before moving on.

An HTML hyperlink known as an inbound link, also known as an external link or backlink, is used to direct users from one website to another. According to Moz, inbound links are the “currency of the internet” since they contribute to the establishment of your website’s reputation.

We’ll go over some of the various approaches to backlink building in a subsequent section of this post. Let’s examine the importance of link development for your SEO strategy first, though.

Why is link building important for SEO?

Google’s algorithm evaluates and ranks pages based on a wide range of metrics and variables. However, the quantity of backlinks a page receives from other websites is one of the most important factors that Google’s PageRank Algorithm considers.

In actuality, backlinks have always been a crucial component of Google’s page ranking algorithm and continue to be the major signifier of high-quality content.

But it’s not all about quantity. Now, Google is also able to assess the caliber of those backlinks. The algorithm evaluates whether each link originates from a reliable, authoritative page or website, as well as how the link is incorporated into the content of the page by the content producer.

Link building should be an element of your company’s marketing plan because of this, which makes it a crucial SEO component.

The benefits of link building

What makes a difference? After all, it’s just a link? Billions, perhaps trillions, of them on the internet.

Backlink Building for Beginners: Get Started Now
Backlink Building for Beginners: Get Started Now

Not precisely. As we have covered in this link building guide, obtaining high-quality links is crucial for the SEO of your website. They provide free targeted traffic to your content and inform search engines about the legitimacy of your website.

Search engines

Links are, as we all know, how search engines evaluate a site page. For example, if all of the backlinks to your website are from spam websites, search engines will consider your site to be spam and will give it a terrible ranking.

Links aid search engines in providing users with relevant content at the top of the results page. Have you ever wondered why, when you enter a search query into Google’s search field, certain web pages appear and others do not? The reason for this is that Google determined certain specific webpages offer reliable and significant responses.

Links are just one of several elements that search engines like Google consider when assessing a page’s trustworthiness. Google assumes there must be a good reason for a piece of material to have so many credible sites linking to it.

Targeted traffic

You may also use links to attract certain visitors to your website.

Suppose you are perusing articles on the Nutshell blog. Man, if only Nutshell had written on [Topic], you think to yourself, as you’re struck dumb by the caliber of our work. Of course, I would read that!

All of a sudden, you spot some orange lettering that represents a link to the content you’re interested in. You click on it right away. After all, the piece must be worthwhile if one of your favorite content producers (Nutshell) linked to it.

You’re reading a blog post about a subject you’re really interested in on a website you haven’t visited before. If the piece is written effectively, chances are you will visit the author’s website, look around, and possibly even get a free ebook.

When we talk about focused traffic, we mean this. You can attract visitors to your website who are already interested in what you have to say and offer by building backlinks.

White hat vs. black hat link building

A comparison of black hat and white hat link building strategies has to be included in any link building manual that is worth its salt. These are probably terms you’ve come across while investigating link building. So to what precisely are they referring?

Like most things in life, there’s a dishonest, terrible strategy for every excellent, healthy marketing plan. Black hat backlink strategies are used by less respectable marketers in an effort to manipulate the system and raise their rankings.

Black hat link building is bad for your site’s long-term sustainability and your brand, even though it might work for certain people in the near term. A website’s lack of content quality and relevancy frequently leaves users dissatisfied and discouraged from returning.

Typical black hat strategies consist of:

  • Buying backlinks: Whether or not the material is appropriate for the target audience, some people may pay the owner of a website to have a link to their page.
  • Trading backlinks: This happens when the proprietor of one website uses guest posts that have no value added to them in exchange for a backlink.
  • False backlinks: To manipulate a domain’s rating, website owners can build a large number of internet posts and pages that link to a single domain.
  • Spam backlinks: A common black hat backlink strategy is adding widgets or footers that point back to a domain that the spammer is attempting to promote, or randomly filling in comment sections on websites.

White hat link building is the process of producing high-quality, pertinent content that other websites would want to connect to. This comprises images, study summaries, survey information, and more.

Also Read: Why You Need Contextual Backlinks

What does a quality link look like?

The truth is that not every link is made equal. Links from dubious websites might, in fact, undermine your SEO efforts. Thus, the query is: What constitutes a high-quality link?

Backlink Building for Beginners: Get Started Now
Backlink Building for Beginners: Get Started Now

We believe that there are three key components to quality: relevance, range, and trust.

  • Trust: The website that links to yours is a sign of trust. Does search engines appreciate this website? The link won’t probably help your site if it doesn’t. It can even have a bad effect on it.
  • Range: Range is the quantity and kind of websites that link to yours. A thousand web directories all leading to your website with nothing else is not what search engines want to see. It is advisable to create a link profile with a diverse selection of linked domains.
  • Relevance: The anchor text that connects one website to yours is referred to as relevant. Search engines will not regard a backlink as highly if they can’t reliably infer information about your page from its anchor text.

It is essential to obtain links from a variety of reliable website types whose anchor text corresponds with the material you have linked to in order to develop a robust backlink portfolio for your website.

10 link building techniques

Like a first-class ticket to the top of Google’s search results, a strong backlink portfolio. However, how do you go about getting high-quality links? Start by utilizing these fundamental link-building strategies!

1. Create great content

It was dubbed as such by Mr. Bill Gates in his 1996 essay “Content is King.” The first step in getting links is to provide amazing content that people will want to connect to.

Premium content is now available in multiple varieties.

For instance, you can produce visual materials like infographics, memes, and diagrams, which are frequently effective since they are very simple for internet users to link to.

Additionally, you can produce unique research papers, comprehensive blog entries, and comprehensive tutorials for your website. If you can write the material internally, these content kinds are popular because they are very valuable to users and don’t cost any money to produce.

What about content that is in videos? Yes, you can create links with videos as well! Since 60% of people prefer watching videos online over TV, video marketing is an excellent approach to advertise a website and build backlinks.

You have an abundance of options for creating a strong portfolio of links. The secret is to provide the kind of worthwhile material that appeals to your target market.

Don’t cut corners on this, as the effectiveness of your link-building campaigns primarily rests on your capacity to provide incredible content that people will want to read, watch, listen to, or otherwise consume.

2. Reach out to influencers

While high-quality content is crucial, creating a strong backlink portfolio requires more than just excellent blogs and videos. You need to market your content if you want your rivals to be envious of your website’s incredible amount of links.

The world wide web is a busy place. Every month, over 70 million blog entries are produced, and every minute, around 500 hours of video are uploaded to YouTube.

It makes no difference how amazing your content is. It will never be seen, much less linked to, without some promotion. Too much content is already available online. Thankfully, promoting your work can be done rather simply by contacting influencers.

Establishing connections with others who have similar audiences to your own and providing them with an incentive to link to or share your most recent work will help you fast build links.

The oversimplified three-step influencer outreach process is as follows:

  1. Find an influencer in your niche
  2. Discover said influencer’s contact information.
  3. Contact them with a compelling reason to link to your content.

When requesting links, Backlinko‘s SEO whiz Brian Dean suggests using the following script. Simply edit it for the recipient and click “Send”!

Backlink Building for Beginners: Get Started Now
Backlink Building for Beginners: Get Started Now

Reaching out to a large number of people will be necessary in order to obtain a sizable number of links, and this can quickly spiral out of control. Thankfully, a CRM such as Nutshell can streamline the procedure by providing you with excellent marketing and organizing capabilities, such as the ability to email, have meetings, and make phone calls directly from the platform.

To make it easier for you to monitor the influencers you reach out to and their answers, we advise adding them all to your CRM. Jack Virag of Nutshell arranged his outreach for links within his CRM, increasing organic traffic by 11%!

3. Hunt for broken links

A broken link is precisely what it sounds like—a connection that is inoperable.

It turns out that there are a lot of broken links on the internet, which is fantastic news for anyone who wants to establish links.

Why? Because you have the option to get in touch with an influencer or the owner of the website, let them know about the broken link, and offer your content as a substitute.

This is the process of creating broken links:

  • Register for an Ahrefs or other broken link checker tool. The software is more than $99 a month, but if link building is your thing, the fee is well worth it. Though they’re not as strong, free options like Check My Links and LinkMiner are available.
  • Make a list of reputable websites in your topic if you’re using Ahrefs, then add them to the Site Explorer feature of the tool. To check for broken links, you’ll need to visit each individual web page if you’re using one of the free link checkers above.
  • From your list of websites, pick one to look at and set Ahrefs to only show HTTP 404 errors in your results. Next, check the number of broken links on the website. Alternatively, go to each individual webpage and find broken links with a free link checker.
  • Using the email template provided above, get in touch with the website owner and request that they replace the broken link with a connection to your fantastic content.

Though it takes some time and isn’t always successful, if you get the feel of it, this technique is fairly easy. In actuality, your chances of success with this strategy are probably only 5–10%. Still, if you reach out to enough websites, the backlinks will come rolling in!

4. Reclaim lost backlinks

Gaining a fresh backlink does not guarantee that you will keep it permanently. Unfortunately, for a variety of reasons, significant backlinks can vanish at any time. Hey, no one ever claimed SEO was simple. The good news is that restoring lost backlinks is something you can do!

  • You must first identify the links that you have broken. Once more, Ahrefs can be used for this, but a variety of other tools can also be used successfully.
  • After determining which links you lost, you must ascertain why you did so. Has the site that referred you released a new linking policy? Has the material of your site been updated recently, and it is no longer relevant? Perhaps they discovered more worthwhile links.
  • It’s time to attempt to recover those misplaced links! Depending on why you lost the link in the first place, how you handle this will vary.

Naturally, the three procedures mentioned above only provide a broad framework for backlink reclamation. For comprehensive information, we advise reading this link reclamation guide.

5. Syndicate your content

Publishing an article on several websites is known as content syndication. If, for example, every website that publishes your blog also links back to your website, you may easily add a number of connections to your backlink portfolio at once.

To be clear, guest blogging—which is writing a new piece for a website other than your own—is not the same as content syndication. (Note: If you are permitted to link to content on your website from the blog, guest writing can also assist you in establishing backlinks.)

Having cleared the air on those definitions, let’s go on to discussing content syndicatation.

The creation of outstanding content is the first step. Did we not tell you that this would be a repeating theme? Why would someone want to repost your garbage on their website? Put in the effort, create something fantastic, and then pursue a reprint.

Next, look for websites that could benefit from your material. Searching for terms like “Republished With Permission” + “The Topic of Your Article” on Google and sorting through the results is a free approach to accomplish this.

Upon discovering possible republishers, correspond with them via polite email, outlining the advantages of publishing your work.

It’s worth noting that you can syndicate your own work by reposting it on websites such as Medium, Reddit, and LinkedIn.

6. Disavow toxic backlinks

It will come naturally to you to get harmful backlinks if you provide excellent content that others want to share and link to.

Any backlink that negatively impacts your SEO efforts is considered poisonous. Thankfully, you can disavow these links from Google, so you won’t be punished for them.

You can export a.csv file containing every single harmful backlink that is connected to your website using tools such as SEMrush. After that, you can disavow them using Google Search Console. Here’s how to do it:

  1. Visit Google’s disavow links page.
  2. Select your website and choose “Disavow Links.”
  3. Click “Choose File” and upload your .csv file of links to disavow.
  4. Wait for Google to process the details. It can take a few weeks.

And that’s the entirety of it! Although Google advises against attempting to delete bad links on your own, this is a workable workaround that will spare you the trouble of establishing links.

7. Search for your images

If you have ever produced visual materials and made them available online, whether your website or on social media, there’s a possibility that someone is utilizing them in their work.

I refer to visuals such as infographics, graphs, charts, and maps that provide useful information to bolster or summarize your text.

Searching for photographs on Google using the reverse image function is a fantastic technique to obtain backlinks for the content you believe others would find interesting. Next, look through the results to check whether the image has been posted to any websites.

Ask the websites that have featured your photos to link back to your website. Before you contact them, think about which page you would like them to link to the most, and when you ask for a backlink, give them the exact URL.

8. Create more visual assets

You’ve contacted us to request a backlink after seeing websites that are utilizing your visual assets. It’s time to produce more visual content that can be shared in order to improve your chances of obtaining links.

Consider how you may turn a description or an explanation into a visual help when you are writing material. For instance, using a chart to illustrate a point about variables and how they interact with one another may benefit readers and inspire other writers to include the visual aid into their work.

Keep conducting periodic Google reverse image searches to identify any websites that are utilizing your newly acquired visual assets. After that, ask them to provide a link to a pertinent page on your website.

9. Time your outreach

Send your outreach email with links developing at a time when the recipient is most likely to see and read it to make sure it sticks out. Sending this email in the morning, when the recipient’s inbox is flooded with other emails that need their attention, would be the worst time to do it.

Your email is more likely to get read if you send it in the afternoon after the receiver has had time to clean their inbox. To make sure the email is sent out at the appropriate time, you can even use email scheduling.

10. Look for interview opportunities

One option to offer your knowledge on someone else’s website and exchange links is by writing a high-quality guest post. However, it can take a lot of effort to write these guest posts, and you might not have enough time to craft a fresh, unique piece for every website you approach.

Securing an interview for a podcast, vlog, or publication in your profession is another opportunity to share your knowledge and earn a backlink. In addition to having the opportunity to talk about a topic you are knowledgeable about, you can ask to have a link back to your website.

The more podcasts, vlogs, and magazines you contribute to, the more chances you’ll have to increase your SEO and develop links to your material.

Make link building easier with Nutshell

Your company will benefit from having high-quality backlinks since they will help you rank well in Google search results and automatically send relevant traffic to your website. All you need to do is put the strategies outlined in this link-building guide into practice to develop a robust portfolio of links:

  1. Create great content
  2. Reach out to influencers
  3. Hunt for broken links
  4. Reclaim lost backlinks
  5. Syndicate your content

With an industry-leading CRM, you can streamline your outreach activities for link building and maintain communication organization. With Nutshell’s robust capabilities, organizing, classifying, and assessing your contacts is a breeze.

Additionally, Nutshell allows you to interact with your contacts directly through the program and synchronize your emails. All of your correspondence, including call and meeting logs, is captured in our CRM for convenient access.Finally, Nutshell has a ton of capabilities to improve your marketing and lead generation. Get a free 14-day trial of Nutshell today to see why it’s considered one of the top CRMs available.


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